Ki-Young Lee

发表

A content analysis of television food advertising to children: comparing low and general-nutrition food

Yangsun Hong, Hyuksoo Kim, Doohwang Lee, 2016 .

The effect of 3-D product visualisation on the strength of brand attitude

Hairong Li, Hairong Li, Steven M. Edwards, 2012 .

Interplay of content type and product type in the consumer response to native advertising on social media

Jin Kyun Lee, Mikyoung Kim, Ki-Young Lee, 2019, Asian Journal of Communication.

The Portrayal of Asian Americans in Mainstream Magazine Ads: An Update

Ki-Young Lee, S. Joo, 2005 .

The Effects of Native Ads on Consumer Brand Engagement: The Moderating Role of Website Credibility

Jin Kyun Lee, Mikyoung Kim, Ki-Young Lee, 2019, Journal of Promotion Management.

Consumer processing of virtual experience in e-commerce: A test of an integrated framework

Ki-Young Lee, Ki-Young Lee, 2012, Comput. Hum. Behav..

Trust, Risk and Benefit in Electronic Commerce: What Are the Relationships?

Ki-Young Lee, H. Raghav Rao, Dan Jong Kim, 2003, AMCIS.

Untangling the Way Smartphone-based Multiscreening Influences Attitude toward Mobile Video Advertising

Ki-Young Lee, Ki-Young Lee, 2020 .

Exploring the impact of country-of-origin fit and team identification in sports brand evaluation

Taesoo Ahn, Ki-Young Lee, J. Lee, 2016 .