Devdeep Maity

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

Hanna Reinikainen, Juha Munnukka, Devdeep Maity, 2020, Journal of Marketing Management.

Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers

Hanna Reinikainen, Juha Munnukka, Devdeep Maity, 2019, International Journal of Strategic Communication.

Search: An Expense or an Experience? Exploring the Influence of Search on Product Return Intentions

Todd J. Arnold, Devdeep Maity, Devdeep Maity, 2013 .

The salesperson wellness lifestyle, coping with stress and the reduction of turnover

Devdeep Maity, Stephen S. Porter, F. Kraft, 2019, Journal of Business & Industrial Marketing.

Anthropomorphism and social presence in Human-Virtual service assistant interactions: The role of dialog length and attitudes

Juha Munnukka, Devdeep Maity, Karoliina Talvitie-Lamberg, 2022, Comput. Hum. Behav..

"Thanks for watching". The effectiveness of YouTube vlogendorsements

Juha Munnukka, Devdeep Maity, Hanna Reinikainen, 2019, Comput. Hum. Behav..