Xiaoling Guo

发表

Online anthropomorphism and consumers’ privacy concern: Moderating roles of need for interaction and social exclusion

Yi Xie, Ke Chen, Xiaoling Guo, 2020 .

A Study of the Website Performance of Travel Agencies Based on the EMICA Model

Xiaoling Guo, Zongqing Zhou, Derong Lin, 2009 .

Capturing institutional home country conditions for exporting SMEs

Hartmut H. Holzmüller, Xiaoling Guo, Raluca Mogos Descotes, 2011 .

Consumer perceptions of brand functions: an empirical study in China

Xiaoling Guo, A. Hao, Xiaoyan Shang, 2011 .

Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type

Mengxia Zhang, A. Jolibert, Xiaoling Guo, 2022, Asia Pacific Journal of Marketing and Logistics.

Capturing the Home Country Conditions for Exporting SMEs: Scale Development and Implications

Hartmut H. Holzmüller, Xiaoling Guo, Raluca Mogos Descotes, 2015 .

Impact of the critical factors of customer experience on well-being: Joy and customer satisfaction as mediators

Xiaoling Guo, Chunchang Xie, Junxi Jin, 2022, Frontiers in Psychology.

Application of the stereotype content model in marketing: a three-level review and future research

Xiaoling Guo, Hao Liu, Yicong Zhang, 2022, Journal of Contemporary Marketing Science.

How do consumers from developed regions evaluate global brands from emerging countries? An investigation from the perspective of global–local identity

Ying-yi Hong, Xiaoling Guo, 2018, Journal of Contemporary Marketing Science.

Notice of RetractionIndividual's self-regulatory orientations in management from cultural difference perspective

Xiaoling Guo, Ke Chen, 2010, 2010 IEEE International Conference on Emergency Management and Management Sciences.

Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect

Xiaoling Guo, Shaoming Zou, Martin Heinberg, 2019, Journal of International Marketing.

Notice of Retraction Consumer perceptions of brand functions: An empirical study in China

Xiaoling Guo, A. Hao, Xiaoyan Shang, 2010 .

Notice of RetractionConsumer perceptions of brand functions: An empirical study in China

Xiaoling Guo, A. Hao, Xiaoyan Shang, 2010, 2010 IEEE International Conference on Advanced Management Science(ICAMS 2010).

Consuming Revolution

Zhihong Gao, Xiaoling Guo, 2017 .

Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? A mixed-method cross-cultural study

Xiaoling Guo, Andreas Strebinger, Ferdinand Klauser, 2018 .

Driving Factors Behind Consumer Satisfaction: A Comparative Study on Chinese and Foreign Supermarkets in China

Xiaoling Guo, Qibin Lu, Shenghui An, 2007 .

Living in a Global World: Influence of Consumer Global Orientation on Attitudes toward Global Brands from Developed versus Emerging Countries

Xiaoling Guo, 2013 .

Antecedents of consumers’ Halal brand purchase intention: an integrated approach

Xiaoling Guo, Afzaal Ali, Mehkar Sherwani, 2018 .

Customer motivations for sustainable consumption: Investigating the drivers of purchase behavior for a green‐luxury car

Xiaoling Guo, Afzaal Ali, Mehkar Sherwani, 2019, Business Strategy and the Environment.

Expanding the theory of planned behaviour to predict Chinese Muslims halal meat purchase intention

S. Hussain, Xiaoling Guo, Afzaal Ali, 2018 .

Factors affecting Halal meat purchase intention

Xiaoling Guo, Afzaal Ali, Mehkar Sherwani, 2017 .

Cultural differences in vertical brand extension evaluations: the influence of thinking styles

Michael Y. Hu, Xiaoling Guo, A. Hao, 2020 .

“New and old”: Consumer evaluations of co-branding between new brands and Chinese time-honored brands

Xiaoling Guo, Yicong Zhang, 2023, Journal of Retailing and Consumer Services.