I. Medina

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Fashion bloggers: communication tools for the fashion industry

Laura Esteban-Santos, I. Medina, Lindsey Carey, 2018 .

An analysis of brand and line extensions strategies as a marketing tactic. The case of Giorgio Armani.

I. Medina, P. M. Coelho, R. Grant, 2016 .

E-Commerce vs tienda fisica. El packaging como lemento de influencia en la compra

I. Medina, N. Mohamed, Z. G. Romo, 2019 .

Entrepreneurship and Innovation in Tourism E-Businesses

I. Medina, Z. G. Romo, P. Correia, 2020 .

Consumption of Digital Media by Children and pre-Teenagers in Catalonia, Spain

I. Medina, R. S. Contreras-Espinosa, Z. González, 2015 .

The importance of Facebook as an online social networking tool for companies

I. Medina, R. S. Contreras-Espinosa, Z. G. Romo, 2014 .

Children, media and food. Food advertising aimed at children audience in Spanish TV

I. Medina, Gloria Jiménez-Marín, Jesus Delgado Garcia, 2020 .

The influence of the media and advertising on eating disorders

I. Medina, Z. G. Romo, R. Contreras, 2011 .

An experimental research on emotional stimuli of consumers: The case of H&M flagship store influence on the millennial customer experience in Barcelona

I. Medina, R. Selvam, Z. G. Romo, 2022 .

Microtargeting and Electoral Segmentation in Advertising and Political Communication Through Social Networks: Case Study

I. Medina, Gloria Jiménez-Marín, Rodrigo Elías Zambrano, 2019, The Journal of Social Sciences Research.

Blogs: a new narrative

I. Medina, P. M. Coelho, Marcos Rogério, 2012 .

How Big Data Collected Via Point of Sale Devices in Textile Stores in Spain Resulted in Effective Online Advertising Targeting

Irene García Medina, Patricia Margarida Farias Coelho, Gloria Jiménez Marín, 2020, Int. J. Interact. Mob. Technol..

Pharmaceutical influencers on Instagram and their communication during the Covid-19 pandemic crisis

I. Medina, Z. G. Romo, Zahaira Fabiola González Romo, 2020 .

How culture has an impact upon product/brand and communication decisions in the global environment

I. Medina, P. M. Coelho, 2016 .

The role of Facebook as an interactive communication device for business

I. Garcia Medina, P. A. Pereira Correia, Z. González R. Contreras-Espinosa, 2014 .

Storytelling and Social Networking as Tools for Digital and Mobile Marketing of Luxury Fashion Brands

Irene Garcia Medina, Zahaira Fabiola González Romo, Noemí Plaza Romero, 2017, Int. J. Interact. Mob. Technol..

Um olhar sobre a educação móvel e suas relações e percepções com os alunos de Cataluñia - Espanha Considerations on mobile learning and its relations hips and perceptions with students from Cataluñia - Spain

Ruth S. Contreras Espinosa, I. Medina, P. M. Coelho, 2011 .

The Dialogical Potential of Facebook: The Case of Fashion Brands

Irene García Medina, Marián Navarro Beltrá, Pedro Álvaro Pereira Correia, 2020, Int. J. Interact. Mob. Technol..

Branded Apps in Spain as a Means of Communicating Trends in Fashion

Ruth S. Contreras Espinosa, Irene Garcia Medina, Zahaira Fabiola González Romo, 2016, Int. J. Interact. Mob. Technol..

Marketing Digital Multimedia: nuevos formatos y tendencias

I. Medina, 2011 .

Consumer–brand relationships within the luxury cosmetic domain

I. Medina, Z. G. Romo, April Charlotte Hodge, 2015 .

Consumer–brand relationships within the luxury cosmetic domain

I. Medina, Z. G. Romo, April Charlotte Hodge, 2015, Journal of Brand Management.

Vodafone: the relationship between brand image and online marketing strategies

I. Medina, Niaz Hasan Mahmud, 2018 .

Learning in Digital Media: the legacy of McLuhan and his Impact on Formal Education

Ruth S. Contreras, Irene García Medina, I. Medina, 2011 .

Social Media: A New Way of Public and Political Communication in Digital Media

Pedro Alvaro Pereira Correia, Irene Garcia Medina, Patricia M. F. Coelho, 2017, Int. J. Interact. Mob. Technol..