Hyojung Park

发表

Is there Still a PR Problem Online? Exploring the Effects of Different Sources and Crisis Response Strategies in Online Crisis Communication Via Social Media

Young Kim, Hyojung Park, 2017, Corporate Reputation Review.

One does not fit all: Health audience segmentation and prediction of health behaviors in cancer prevention

Hyojung Park, Myoung‐Gi Chon, 2017, Health marketing quarterly.

Tweeting as Health Communication: Health Organizations’ Use of Twitter for Health Promotion and Public Engagement

Hyojung Park, B. Reber, Myoung‐Gi Chon, 2016, Journal of health communication.

Testing the Impact of Message Interactivity on Relationship Management and Organizational Reputation

Hyojung Park, Hyunmin Lee, 2013 .

Keeping It Real

Glen T. Cameron, Hyojung Park, G. Cameron, 2014 .

Adoption of E-Government Applications for Public Health Risk Communication: Government Trust and Social Media Competence as Primary Drivers

Hyojung Park, Taejun Lee, 2018, Journal of health communication.

Predicting Public Support for Government Actions in a Public Health Crisis: Testing Fear, Organization-Public Relationship, and Behavioral Intention in the Framework of the Situational Theory of Problem Solving

Hyojung Park, Myoung‐Gi Chon, 2019, Health communication.

A human touch and content matter for consumer engagement on social media

Hyojung Park, Yangzhi Jiang, 2020 .

Strategic Communication in U.S. Higher Education: Testing Congruity Effects of University Identity and Image Among Parents of Prospective Students

Hyojung Park, G. Cameron, YoungAh Lee, 2018 .

Social Media Activism in the Digital Age: Testing an Integrative Model of Activism on Contentious Issues

Hyojung Park, Myoung‐Gi Chon, 2020, Journalism & Mass Communication Quarterly.

The Effects of CSR Appeals and Message Sources on Consumer Responses to Branded Content on Instagram

Hyojung Park, Yang Jiang, 2021, Journal of Interactive Advertising.

A moderated mediation model of corporate social responsibility

Hyojung Park, S. Kim, 2015 .

Analyzing Health Organizations' Use of Twitter for Promoting Health Literacy

Shelly Rodgers, Jon Stemmle, Shelly Rodgers, 2013, Journal of health communication.

Exploring the Motivations of Facebook Use in Taiwan

Anastasia Kononova, Kevin Wise, Saleem Alhabash, 2012, Cyberpsychology Behav. Soc. Netw..

Sexual and gender minority’s social media user characteristics: Examining preferred health information

Shelly Rodgers, Hyojung Park, J. McElroy, 2018, Health marketing quarterly.

Emotional Responses During Social Information Seeking on Facebook

Kevin Wise, Saleem Alhabash, Hyojung Park, 2010, Cyberpsychology Behav. Soc. Netw..

Using Public Relations to Promote Health: A Framing Analysis of Public Relations Strategies Among Health Associations

Hyojung Park, B. Reber, 2010, Journal of health communication.

Brand interactivity and its effects on the outcomes of advergame play

Kevin Wise, Joonghwa Lee, Hyojung Park, 2014, New Media Soc..

Consumer empowerment in corporate social responsibility: the effect of participatory CSR on company admiration and word-of-mouth communications

Hyojung Park, S. Kim, 2021, Corporate Communications: An International Journal.

Public Segmentation and Government–Public Relationship Building: A Cluster Analysis of Publics in the United States and 19 European Countries

Hyojung Park, YoungAh Lee, Hyehyun Hong, 2012 .

Corporate Social Responsibility as an Organizational Attractiveness for Prospective Public Relations Practitioners

Hyojung Park, S. Kim, 2011 .

Health Organizations’ Use of Facebook for Health Advertising and Promotion

Shelly Rodgers, Jon Stemmle, Shelly Rodgers, 2011 .

Is there Still a PR Problem Online? Exploring the Effects of Different Sources and Crisis Response Strategies in Online Crisis Communication Via Social Media

Young Kim, Hyojung Park, 2017, Corporate Reputation Review.

From Strategic Management to Policy Consensus in a Health-related Crisis:

Hyojung Park, hpqk, 2009 .

Collaborative accountability for sustainable public health: A Korean perspective on the effective use of ICT-based health risk communication

Hyojung Park, Taejun Lee, Junesoo Lee, 2018, Government Information Quarterly.

Show Us You Are Real: The Effect of Human-Versus-Organizational Presence on Online Relationship Building Through Social Networking Sites

Hyunmin Lee, Hyojung Park, Hyojung Park, 2013, Cyberpsychology Behav. Soc. Netw..

Mapping networks in corporate social responsibility communication on social media: A new approach to exploring the influence of communication tactics on public responses

Hyojung Park, Yang Jiang, 2022, Public Relations Review.

Relationship building and the use of Web sites: How Fortune 500 corporations use their Web sites to build relationships ☆

Hyojung Park, B. Reber, 2008 .

The Organization-Public Relationship and Crisis Communication: The Effect of the Organization-Public Relationship on Publics' Perceptions of Crisis and Attitudes Toward the Organization

Hyojung Park, B. Reber, 2011 .