Cristian Buzeta

Sidedness, commercial intent and expertise in blog advertising

Rodrigo Uribe, Rodrigo Uribe, Cristian Buzeta, 2016 .

Motivations to Use Different Social Media Types and Their Impact on Consumers’ Online Brand-Related Activities (COBRAs)

P. D. Pelsmacker, Nathalie Dens, Cristian Buzeta, 2020, Journal of Interactive Marketing.

Looking for the audiences: the effect of using partial counterprogramming and a friendlier style of news presentation

Cristian Buzeta, Rodrigo. Uribe, Daniel Hurtado, 2011 .

Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup

Rodrigo Uribe, Cristian Buzeta, Enrique Manzur, 2020 .

Celebrity endorsement using different types of new media and advertising formats

Cristian Buzeta, Enrique Manzur, R. Uribe, 2022, Academia Revista Latinoamericana de Administración.

Desgastada pero aún efectiva: examinando los datos de audiencia de la franja electoral presidencial chilena (1999-2017)

E. Manzur, Cristian Buzeta, R. Uribe, 2018 .

Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study

Patrick De Pelsmacker, Freya De Keyzer, Cristian Buzeta, 2023, International Journal of Advertising.

Foreign company misconduct and how consumers’ punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country

Patrick De Pelsmacker, Cristian Buzeta, Ingrid Moons, 2022, International Business Review.

An international perspective of the academic-practitioner divide in advertising: an exploratory study into its causes and solutions

M. Hirose, H. Voorveld, Cristian Buzeta, 2022, International Journal of Advertising.