H. Cheong

发表

Purchase Decision Type Influences on Consumers’ Reliance: Brand-Related User-Generated Content

H. Cheong, 2016 .

Consumers’ Reliance on Product Information and Recommendations Found in UGC

H. Cheong, M. Morrison, Margaret Morrison, 2008 .

Updating the Foote, Cone & Belding Grid

Yunjae Cheong, H. Cheong, 2020, Journal of Advertising Research.

U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce

H. Cheong, S. Mohammed-baksh, 2019, Cogent Business & Management.

How do consumers in the Web 2.0 era get information? Social media users’ use of and reliance on traditional media

H. Cheong, Jin Seong Park, 2015 .

Posting, Lurking, and Networking: Behaviors and Characteristics of Consumers in the Context of User-Generated Content

Sally J. McMillan, H. Cheong, M. Morrison, 2013 .

The Effect of Mobile Phone Use on Social Interactions among Millennials: An Ethnographic Study

H. Cheong, S. Mohammed-baksh, Michael P. LaBella, 2019, Advances in Social Science and Culture.

How do consumers in the Web 2.0 era get information? Social media users’ use of and reliance on traditional media

H. Cheong, Jin Seong Park, 2015, Journal of Marketing Analytics.

Projection of Future Snowfall by Using Climate Change Scenarios

Saet-Byul Kim, H. Cheong, Seongjoon Kim, 2011 .

Purchase Situations and Information-Seeking in Brand-Related User-Generated Content

H. Cheong, S. Mohammed-baksh, 2021 .

A Comparison of US and Korean Consumers: A Cross-Cultural Study of Brand-Related UGC Found in Discussion Boards of Product Review Sites

Hyuk Jun Cheong, H. Cheong, 2008 .

Spiral of Silence in an Algorithm-Driven Social Media Content Environment: Conceptual Framework and Research Propositions

H. Cheong, I. Ju, Sufyan M. Baksh, 2022, KOME.

U.S. and Korean Consumers: A Cross-Cultural Examination of Product Information-Seeking and -Giving

H. Cheong, S. Mohammed-baksh, 2020 .