Deqiang Zou

Exploring the Influence of User-Generated Content Factors on the Behavioral Intentions of Travel Consumers

C. Carlsson, Guopeng Yu, Deqiang Zou, 2014 .

Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers

Deqiang Zou, Yan-Qun He, Liyin Jin, 2010 .

A Referral Rewards Incentive Dedign On Travel Consumer- Generated Content

Guopeng Yu, Deqiang Zou, 2015 .

Measuring Repurchase Decisions by Accelerating Repurchase Behavior

Deqiang Zou, P. Zhao, Songting Dong, 2021, Australasian Marketing Journal.

The Effect of the Sense of Power on Chinese Consumers’ Uniqueness-Seeking Behavior

Deqiang Zou, Yan-Qun He, Liyin Jin, 2014 .

Ritualized retail events and brand-centric employee culture

Deqiang Zou, Fei Li, Xi Liu, 2019, Qualitative Market Research: An International Journal.

How Affirmational versus Negational Identification Frames Influence Uniqueness-Seeking Behavior

Deqiang Zou, Yan-Qun He, Liyin Jin, 2013 .

Extend to online or offline? The effects of web-brand extension mode, similarity, and brand concept on consumer evaluation

Deqiang Zou, Liyin Jin, 2013 .