J. Priester

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Conceptual and Methodological Issues in the Elaboration Likelihood Model of Persuasion: A Reply to the Michigan State Critics

Leandre R. Fabrigar, Duane T. Wegener, John T. Cacioppo, 1993 .

Cognitive processes in persuasion

R. Petty, D. Wegener, J. Priester, 1994 .

Source Attributions and Persuasion: Perceived Honesty as a Determinant of Message Scrutiny

R. Petty, J. Priester, Joseph R. Priester, 1995 .

Mass Media Attitude Change: Implications of the Elaboration Likelihood Model of Persuasion

R. Petty, J. Priester, P. Turnes, 2002 .

The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness

R. Petty, J. Priester, Joseph R. Priester, 2003 .

Cognitive processes in attitude change

Duane T. Wegener, R. Petty, D. Wegener, 1994 .

The A2SC2 Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice

Dhananjay Nayakankuppam, John Godek, J. Priester, 2004 .

Beyond Attitudes: Attachment and Consumer Behavior

Deborah J. MacInnis, C. W. Park, C. W. Park, 2007 .

Brand Attachment: Constructs, Consequences, and Causes

C. Whan Park, Deborah J. MacInnis, C. W. Park, 2006 .

The Impact of Attitude Accessibility on Elaboration of Persuasive Messages

Duane T. Wegener, R. Petty, D. Wegener, 1998 .

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

C. W. Park, D. MacInnis, D. Iacobucci, 2010 .

Rudimentary determinants of attitudes. II: Arm flexion and extension have differential effects on attitudes.

J. Cacioppo, G. Berntson, J. Priester, 1993, Journal of personality and social psychology.

The social psychology of consumer behaviour

R. Bagozzi, Zeynep Gürhan-Canli, J. Priester, 2002 .

The gradual threshold model of ambivalence: relating the positive and negative bases of attitudes to subjective ambivalence.

R. Petty, J. Priester, Joseph R. Priester, 1996, Journal of personality and social psychology.

Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions

Kiwan Park, Richard E. Petty, R. Petty, 2007 .

The threshold model of ambivalence: an examination of the bases of attitudinal ambivalence through tests of competing models /

J. Priester, 1994 .

Construction and retrieval of evaluative judgments: The attitude strength moderation model

R. Petty, J. Priester, Dhananjay Nayakankuppam, 2018 .

To Think or Not to Think: Exploring Two Routes to Persuasion.

E., J. Cacioppo, R. Petty, 1994 .

The Conceptualization and Measure of Creativity: Implications for Research in Marketing and Consumer Behavior

J. Priester, M. A. Fleming, Joseph R. Priester, 2020 .

An extraordinary journal for extraordinary ideas

D. MacInnis, S. Nowlis, D. Iacobucci, 2022 .

The use of structural equation models in Consumer Psychology: A methodological dialogue on its contributions, cautions, and concerns

J. Priester, Joseph R. Priester, 2010 .

Brand Attachment and a Strategic Brand Exemplar

C. Whan Park, Deborah J. MacInnis, C. W. Park, 2008 .

The pot-holed path to happiness, possibly paved with money: A research dialogue

R. Petty, J. Priester, 2011 .

The connection-prominence attachment model (CPAM): A conceptual and methodological exploration of brand attachment.

C. W. Park, D. MacInnis, J. Priester, 2009 .

Research Opportunities in Emerging Markets: an Inter-disciplinary Perspective from Marketing, Economics, and Psychology

Ganesh Iyer, Shinobu Kitayama, Yi Qian, 2015, Customer Needs and Solutions.

A research dialogue on mindsets

R. Petty, J. Priester, Joseph R. Priester, 2016 .

Understanding Data When Interactions Are Present or Hypothesized

R. Petty, D. Wegener, L. Fabrigar, 1996 .

Brand Attachment: Constructs, Consequences, and Causes Brand Attachment: Constructs, Consequences, and Causes

C. W. Park, D. MacInnis, J. Priester, 2008 .

Brand Attachment and Management of a Strategic Brand Exemplar

Deborah J. MacInnis, C. W. Park, C. W. Park, 2007 .

Psychological Experience of Attitudinal Ambivalence as a Function of Manipulated Source of Conflict and Individual Difference in Self-Construal

R. Petty, Kiwan Park, J. Priester, 2002 .

Exploring Two Routes to Persuasion

R. Petty, A. Strathman, J. Priester, 2004 .

Brand Attitude Strength : Conceptual and Empirical Differentiation ofTwo Critical Brand Equity Drivers

C. W. Park, D. MacInnis, D. Iacobucci, 2010 .

Extending the bases of subjective attitudinal ambivalence: interpersonal and intrapersonal antecedents of evaluative tension.

R. Petty, J. Priester, Joseph R. Priester, 2001, Journal of personality and social psychology.

Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Elaboration

Kiwan Park, John Godek, Kiwan Park, 2004 .

INDIVIDUAL VERSUS GROUP INTEREST VIOLATION: SURPRISE AS A DETERMINANT OF ARGUMENT SCRUTINY AND PERSUASION

R. Petty, J. Priester, M. A. Fleming, 2001 .

Research Dialogue Introduction

R. Petty, J. Priester, Joseph R. Priester, 2013 .

Examining the Psychological Process Underlying the Sleeper Effect: The Elaboration Likelihood Model Explanation

Leandre R. Fabrigar, Duane T. Wegener, Richard E. Petty, 1999 .

The Influence of Motor Processes on Attitudes Toward Novel Versus Familiar Semantic Stimuli

John T. Cacioppo, Richard E. Petty, J. Cacioppo, 1996 .

Artifact or Meaningful Theoretical Constructs?: Examining Evidence for Nonbelief- and Belief-Based Attitude Change Processes

J. Priester, M. A. Fleming, Joseph R. Priester, 1997 .

Handbook Of Brand Relationships

C. Whan Park, Deborah J. MacInnis, C. W. Park, 2009 .

Sex, Drugs, and Attitudinal Ambivalence: How Feelings of Evaluative Tension Influence Alcohol Use and Safe Sex Behaviors

J. Priester, 2001 .

When and Why the Background Contrast Effect Emerges: Thought Engenders Meaning by Influencing the Perception of Applicability

U. Dholakia, J. Priester, M. A. Fleming, 2004 .

Understanding Advertising Effectiveness from a Psychological Perspective: The Importance of Attitudes and Attitude Strength

Richard E. Petty, Derek D. Rucker, R. Petty, 2007 .

Introduction to Research Dialogue

J. Priester, 2010 .

New Frontiers in Branding: Attitudes, Attachments, and Relationships

D. MacInnis, J. Priester, Joseph R. Priester, 2007 .

Exploring the Psychological Processes That Underlie Interpersonal Forgiveness: Replication and Extension of the Model of Motivated Interpersonal Forgiveness

J. Priester, L. A. Donovan, Joseph R. Priester, 2020, Frontiers in Psychology.

Research Directions on Strong Brand Relationships

C. W. Park, D. MacInnis, J. Priester, 2014 .