Sabrina Mangold

Can Advertising Compensate the Detrimental Effects of Negative Online Product Reviews

Silke Bambauer-Sachse, Sabrina Mangold, 2014 .

The Effects of Negative Consumer Online Product Reviews and Company-Based Response Strategies

Sabrina Mangold, 2018 .

Brand equity dilution through negative online word-of-mouth communication

Silke Bambauer-Sachse, Sabrina Mangold, Silke Bambauer-Sachse, 2011 .

Do consumers still believe what is said in online product reviews? A persuasion knowledge approach

Silke Bambauer-Sachse, Sabrina Mangold, Silke Bambauer-Sachse, 2013 .

Are temporally reframed prices really advantageous? A more detailed look at the processes triggered by temporally reframed prices

Silke Bambauer-Sachse, Sabrina Mangold, 2009 .

Does a Marketer’S Responsibility For a Surcharge Moderate Price Partitioning Effects?

Silke Bambauer-Sachse, Sabrina Mangold, 2010 .

the Role of Perceived Review Credibility in the Context of Brand Equity Dilution through Negative Product Reviews on the Internet

Silke Bambauer-Sachse, Sabrina Mangold, 2011 .