Yann Verhellen

发表

Children’s Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge

P. D. Pelsmacker, Nathalie Dens, Yann Verhellen, 2014 .

Consumer Responses to Brands Placed in Youtube Movies: The Effect of Prominence and Endorser Expertise

Patrick De Pelsmacker, Nathalie Dens, Yann Verhellen, 2013 .

A longitudinal content analysis of gender role portrayal in Belgian television advertising

Patrick De Pelsmacker, Nathalie Dens, Yann Verhellen, 2016 .

Children’s Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge

Patrick De Pelsmacker, Yann Verhellen, Caroline J. Oates, 2014, Journal of Consumer Policy.

Context matters : modeling the impact of context perceptions on the effectiveness of brand placement

Nathalie Dens, Yann Verhellen, P. Pelsmacker, 2015 .

Children's responses to traditional versus hybrid advertising formats

Caroline Oates, Nathalie Dens, Yann Verhellen, 2014 .

Better together? Harnessing the power of brand placement through program sponsorship messages

Nathalie Dens, Yann Verhellen, P. Pelsmacker, 2018 .

The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor

Patrick De Pelsmacker, Nathalie Dens, Jiska Eelen, 2016 .

Do I know you? How brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in movies

Patrick De Pelsmacker, Nathalie Dens, Yann Verhellen, 2016 .