R. Hoverstad

Relationships between Information Recall and Subsequent Attitudes: Some Exploratory Findings

B. Loken, R. Hoverstad, Barbara Loken, 1985 .

Survival Analysis: A New Approach to Analyzing Sales Force Retention

W. Moncrief, G. H. Lucas, R. Hoverstad, 2013 .

Productivity, Collaboration, and Diversity in Major Marketing Journals: 1984-1993

R. Hoverstad, S. Shipp, Susan Higgins, 1995 .

The use of survival analysis to examine sales force turnover of part-time and full-time sales employees

William C. Moncrief, W. Moncrief, G. H. Lucas, 1990 .

An Approach for Identifying Benefit Segments Among Prospective College Students

C. Lamb, R. Hoverstad, Patricia Ma, 1990 .