Vandana Ahuja

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The Future Scope of Netnography and Social Network Analysis in the Field of Marketing

Radhika Sharma, Vandana Ahuja, Shirin Alavi, 2018 .

Corporate blogs as e-CRM tools – Building consumer engagement through content management

Vandana Ahuja, Y. Medury, 2010 .

CRM in a Web 2.0 world: Using corporate blogs for campaign management

Vandana Ahuja, Yajulu Medury, Vandana Ahuja, 2011 .

Corporate blogs and internet marketing – Using consumer knowledge and emotion as strategic variables to develop consumer engagement

Vandana Ahuja, Y. Medury, N. Sinha, 2011 .

An Empirical Segmentation of Users of Mobile Banking Apps

Vandana Ahuja, Shirin Alavi, 2016 .

Multidisciplinary Perspectives on Human Capital and Information Technology Professionals

Vandana Ahuja, Vandana Ahuja, 2018 .

Louis Vuitton: Using Digital Presence for Brand Repositioning and CRM

Vandana Ahuja, 2014 .

Using Facebook as a Digital Tool for Developing Trust amongst Consumers using Netnography and Social Media Analytics: A Study of Jet Airways

Vandana Ahuja, Shirin Alavi, 2018 .

Metcalfe's law and operational, analytical and collaborative CRM-using online business communities for co-creation

Vandana Ahuja, Yajulu Medury, Shirin Alavi, 2012 .

E-Marketing and Online Consumer Behavior

Vandana Ahuja, Y. Medury, Neha Jain, 2014 .

Promotion of Tourism Using Social Media

Vandana Ahuja, 2020 .

Synopsis of the Thesis submitted in fulfillment for the requirement for the Degree of DOCTOR OF PHILOSOPHY IN MANAGEMENT

Vandana Ahuja, Neha Jain, 2014 .

Intention to adopt user generated content on virtual travel communities: Exploring the mediating role of attitude

Vandana Ahuja, Mohammed Naved Khan, N. Zaidi, 2022, Tourism and Hospitality Research.

An Analytical Study of the Facebook Content Management Strategies of Dominos India

Vandana Ahuja, Rohit Kumar Adhikari, Priyank Bhardwaj, 2014 .

Developing a Research Instrument to Study the Impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping

Radhika Sharma, Vandana Ahuja, Shirin Alavi, 2019, Digital and Social Media Marketing.

A Comparative Analysis of Functionalities of Salesforce.com, mySAP.com, and SiebelCRM

Vandana Ahuja, 2015 .

Development of an optimal solution for digital marketing variables in an online tool

Vandana Ahuja, 2015 .

Segmenting online consumers using K-means cluster analysis

Vandana Ahuja, Neha Jain, 2014 .

Mobile Shopping Apps

Vandana Ahuja, Shirin Alavi, Priyanka Chadha, 2021, Research Anthology on Strategies for Using Social Media as a Service and Tool in Business.

The New Age E-Enterprise: Internet-Based Collaboration, Innovation, and Co-Creation

Vandana Ahuja, 2013 .

An empirical approach to ECRM-increasing consumer trustworthiness using online product communities

Vandana Ahuja, Yajulu Medury, Shirin Alavi, 2011 .

Concept of Oral Hygiene in Ayurveda

Vandana Ahuja, D. Ahuja, 2014 .

E-Commerce in a Web 2.0 World: Using Online Business Communities to Impact Consumer Price Sensitivity

Vandana Ahuja, Shirin Alavi, Vandana Ahuja, 2013, Int. J. Online Mark..

Digital Marketing Analytics: The Web Dynamics of Inside Blackberry Blog

Vandana Ahuja, Shirin Alavi, Vandana Ahuja, 2014, Int. J. Innov. Digit. Econ..

Expanding the Kirkpatrick Evaluation Model-Towards more Efficient Training in the IT Sector

Vandana Ahuja, Neetima Agarwal, Neerja Pande, 2014, Int. J. Hum. Cap. Inf. Technol. Prof..

Twirl of Dexterity: A Gamut to Prevail in the Current Times in the Information Technology Industry

Vandana Ahuja, Neetima Agarwal, Neerja Pande, 2014, Int. J. Hum. Cap. Inf. Technol. Prof..

A Study of Online Co-Creation Strategies of Starbucks Using Netnography

Vandana Ahuja, Preetika Sindhwani, Vandana Ahuja, 2014, Int. J. Online Mark..

Dawn of the digital age and the evolution of the marketing mix

Vandana Ahuja, Vandana Ahuja, Graham Jackson, 2016 .

Internet Marketing and Consumers Online: Identification of Website Attributes Catering to Specific Consumer Intents in a Digital Paradigm

Neha Jain, Vandana Ahuja, Yajulu Medury, 2012, Int. J. Online Mark..

Virtual Team Effectiveness: An Empirical Study using SEM

Vandana Ahuja, Neerja Pande, Swati Kaul Bhat, 2016, Int. J. Virtual Pers. Learn. Environ..

Corporate blogs- A web 2.0 approach to increase consumer brand knowledge

Vandana Ahuja, Nidhi Sinha, Vandana Ahuja, 2011 .

Twitter Presence of Jet Airways-Deriving Customer Insights Using Netnography and Wordclouds

Vandana Ahuja, Moonis Shakeel, Vandana Ahuja, 2017, ITQM.

Examining the impact of Emotional Intelligence on Organizational Role Stress: An empirical study of the Indian IT sector

Vandana Ahuja, Shubhangini Rathore, S. Rathore, 2015, Int. J. Hum. Cap. Inf. Technol. Prof..

Generating trust using Facebook-A study of 5 online apparel brands

Vandana Ahuja, Shirin Alavi, Radhika Sharma, 2017, ITQM.

Measuring Consumer Brand Perception for Green Apparel Brands

Vandana Ahuja, Shirin Alavi, Vandana Ahuja, 2020, Int. J. E Bus. Res..

Mobile Shopping Apps: Functionalities, Consumer Adoption, and Usage

Vandana Ahuja, Shirin Alavi, Priyanka Chadha, 2017, Int. J. Cyber Behav. Psychol. Learn..

Drivers of Social Media Content Marketing in the Banking Sector: A Literature Review

Vandana Ahuja, Aastha Sawhney, Vandana Ahuja, 2021, Int. J. Serv. Sci. Manag. Eng. Technol..

Transforming the Media and Entertainment Industry: Cases From the Social Media Marketing World

Vandana Ahuja, 2021, J. Cases Inf. Technol..

Disney plus Hotstar on Twitter: Using netnography and word clouds to gain consumer insights

Vandana Ahuja, A. Singh, Prerna Arora, 2022, ICEB.

A Study of Role Stress among the IT Professionals in India: Examining the Impact of Demographic Factors

Vandana Ahuja, Shubhangini Rathore, S. Rathore, 2015, Int. J. Hum. Cap. Inf. Technol. Prof..

Meta-Analysis of Virtual Teams

Vandana Ahuja, Shirin Alavi, Swati Kaul Bhat, 2014, Int. J. Virtual Communities Soc. Netw..

Effective Web Management for B2C E-Commerce in India

Vandana Ahuja, Y. Medury, Neha Jain, 2013 .

Impact of Consumer Internet Self-Efficacy and User Friendliness of Websites on E-Commerce Adoption

Vandana Ahuja, Shirin Alavi, 2021, Advances in Marketing, Customer Relationship Management, and E-Services.