Philip Sugai

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Mapping the mind of the mobile consumer across borders

Philip Sugai, Philip Sugai, 2005 .

Segmenting and predicting consumer network loyalty behaviors within Japan's mobile market

Philip Sugai, 2004 .

Differences in consumer loyalty and willingness to pay for service attributes across digital channels: A study of the Japanese digital content market

Philip Sugai, Donghun Kim, Philip Sugai, 2008 .

Exploring the impact of handset upgrades on mobile content and service usage

Philip Sugai, Philip Sugai, 2007, Int. J. Mob. Commun..

High-performance work systems and organizational performance across societal cultures

Ningyu Tang, Werner Auer-Rizzi, S. Moghavvemi, 2020, Journal of International Business Studies.

Philip Sugai, 2020, Building Value through Marketing.

ASSOCIATION FOR CONSUMER RESEARCH

Philip Sugai, Lukman Aroean, Hatsune Miku, 2015 .

Study of consumer attitudes towards connected reader devices in Japan based on the decomposed Theory of Planned Behavior

Philip Sugai, Marco Koeder, Upal Mohammed, 2011 .

Mobile Game Price Discrimination effect on users of Freemium services– An initial outline of Game of Chance elements in Japanese F2P mobile games

Philip Sugai, Marco Koeder, Ema Tanaka, 2017 .

Waste vs. Challenge! Consumer Insights and Strategic Implications of Unused Technology Product Capabilities and Features

Philip Sugai, Lukman Aroean, Philip Sugai, 2014 .

Differences in consumer loyalty and willingness to pay for service attributes across digital channels: the case of Japanese digital content market

Philip Sugai, Donghun Kim, Philip Sugai, 2007, IWCMC.

Building Value through Marketing

Philip Sugai, 2020 .