Susan Spiggle

Analysis and Interpretation of Qualitative Data in Consumer Research

Susan Spiggle, 1994 .

Measuring Social Values: A Content Analysis of Sunday Comics and Underground Comix

Susan Spiggle, Susan Spiggle, 1986 .

Gift Giving: Consumer Motivation and the Gift Purchase Process

Kelly L. Smith, Cathy Goodwin, Susan Spiggle, 1990 .

Values and Issues in the Field of Consumer Research: a Content Analysis of ACR Presidential Addreses

C. Goodwin, Susan Spiggle, 1988 .

Building the Case: Changing Consumer Perceptions of the Value of Expanded Community Pharmacist Services

Hao Li, Susan Spiggle, Marie A. Smith, 2019, Journal of pharmacy practice.

More than Fit: Brand Extension Authenticity

Susan Spiggle, M. Caravella, H. Nguyen, 2012 .

A Choice Sets Model of Retail Selection

Murphy A. Sewall, Susan Spiggle, Susan Spiggle, 1987 .

Strategies for community‐based medication management services in value‐based health plans

Susan Spiggle, Marie A. Smith, Brody McConnell, 2017, Research in social & administrative pharmacy : RSAP.