Ayşen Akyüz

Attitude and Purchase Intention Towards Smartwatches

Bilge Altuntaş, Ayşen Akyüz, 2019, Advances in Business Strategy and Competitive Advantage.

Determinant Factors Influencing eWOM

Ayşen Akyüz, Aysen Akyüz, 2013 .

Brand Coolness in a Competitive Environment: An Empirical Study on Starbucks Turkey

Ayşen Akyüz, Fatih Pınarbaşı, 2020 .

Foreign Direct Investment Strategy in International Marketing: The Case of Turkey

Ayşen Akyüz, A. Döner, Mustafa Ercilasun, 2015 .

Marketing and Financial Services in the Age of Artificial Intelligence

Ayşen Akyüz, Korhan Mavnacıoğlu, 2021 .

Corporate Scandals Involving Social Media

Ayşen Akyüz, 2019, Handbook of Research on Global Issues in Financial Communication and Investment Decision Making.