Rakhi Thakur

发表

A study on the impact of consumer risk perception and innovativeness on online shopping in India

Rakhi Thakur, Mala Srivastava, 2015 .

Customer Adoption of Mobile Payment Services by Professionals across two Cities in India: An Empirical Study Using Modified Technology Acceptance Model

Rakhi Thakur, Rakhi Thakur, 2013 .

Customer usage intention of mobile commerce in India: an empirical study

Rakhi Thakur, Mala Srivastava, 2013 .

The moderating role of customer engagement experiences in customer satisfaction–loyalty relationship

Rakhi Thakur, Rakhi Thakur, 2019, European Journal of Marketing.

Understanding Customer Engagement and Loyalty: A Case of Mobile Devices for Shopping

Rakhi Thakur, Rakhi Thakur, 2016 .

What keeps mobile banking customers loyal

Rakhi Thakur, Rakhi Thakur, 2014 .

Customer engagement and online reviews

Rakhi Thakur, 2018 .

The role of self-efficacy and customer satisfaction in driving loyalty to the mobile shopping application

Rakhi Thakur, Rakhi Thakur, 2018 .

Community marketing: serving the base of the economic pyramid sustainably

Rakhi Thakur, 2015 .

Edible films and coatings- A review of current scenario in the food industry

Rakhi Thakur, Ananya Bhardwaj, S. Chaturvedi, 2020 .

Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India

Mala Srivastava, Rakhi Thakur, Rakhi Thakur, 2014, Internet Res..

High Speed FPGA Implementation of FIR Filter for DSP Applications

Kavita Khare, Rakhi Thakur, Rakhi Thakur, 2013 .

Internet of Things-Based Intelligent Ontology Model for Safety Purpose Using Wireless Networks

Praveen Kumar Reddy, Anurag S. D. Rai, Rakhi Thakur, 2022, Wireless Communications and Mobile Computing.