María-del-Carmen Alarcón-del-Amo

发表

Analysis of acceptance of social networking sites

María-del-Carmen Alarcón-del-Amo, Carlota Lorenzo-Romero, Miguel-Ángel Gómez-Borja, 2012 .

Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands

Sandra J. Milberg, S. Milberg, María-del-Carmen Alarcón-del-Amo, 2019, European Management Journal.

Technology Acceptance Model and Perceived Strategic Value in a Social Media Context : The ETAM Approach

María-del-Carmen Alarcón-del-Amo, C. Lorenzo-Romero, Efthymios, 2014 .

Profiling tourists based on their perceptions of the trustworthiness of different types of peer-to-peer applications

Giacomo del Chiappa, María-del-Carmen Alarcón-del-Amo, C. Lorenzo-Romero, 2018 .

Are the users of social networking sites homogeneous? A cross-cultural study

María-del-Carmen Alarcón-del-Amo, C. Lorenzo-Romero, Miguel-Ángel Gómez-Borja, 2015, Front. Psychol..

Internet and User-Generated Content Versus High Street Travel Agencies: A Latent Gold Segmentation in the Context of Italy

Carlota Lorenzo-Romero, Giacomo Del Chiappa, Giacomo del Chiappa, 2016 .

Examining the impact of managerial involvement with social media on exporting firm performance

María-del-Carmen Alarcón-del-Amo, J. Rialp-Criado, Alex Rialp-Criado, 2017 .

Social media adoption by exporters: The export-dependence moderating role

J. Rialp, María-del-Carmen Alarcón-del-Amo, A. Rialp, 2016 .

Segmenting the social networking sites users: an empirical study

Efthymios Constantinides, María-del-Carmen Alarcón-del-Amo, C. Lorenzo-Romero, 2012 .

Responsive and proactive stakeholder orientation in public universities: antecedents and consequences

María-del-Carmen Alarcón-del-Amo, Carme Casablancas-Segura, J. Llonch, 2016 .

Segmenting Consumers Based on Their Evaluation of Local, Global and Glocal Brands

M. A. López-Lomelí, María-del-Carmen Alarcón-del-Amo, Joan Llonch-Andreu, 2019, Journal of International Consumer Marketing.

Web 2.0 Tools In Retailing: Benefits Of Their Use And Reasons For Not Using Them

María-del-Carmen Alarcón-del-Amo, C. Lorenzo-Romero, Miguel-Ángel Gómez-Borja, 2012 .

Analyzing the User Behavior toward Electronic Commerce Stimuli

María-del-Carmen Alarcón-del-Amo, C. Lorenzo-Romero, Miguel-Ángel Gómez-Borja, 2016, Front. Behav. Neurosci..

Strategic antecedents and organisational consequences of IMC in different economy types

María-del-Carmen Alarcón-del-Amo, Joan Llonch-Andreu, Vera Butkouskaya, 2019, Journal of Marketing Communications.

AN EXPLANATORY MODEL OF THE ECOTOURISTS BEHAVIOUR: MANAGEMENT STRATEGIES FOR TOURISM SECTOR

María-del-Carmen Alarcón-del-Amo, C. Lorenzo-Romero, Jose-Alberto Crespo-Jareño, 2021, E+M Ekonomie a Management.

The Influence of User-Generated Content on Tourists’ Choices

G. Chiappa, María-del-Carmen Alarcón-del-Amo, C. Lorenzo-Romero, 2015 .

Responsive and proactive stakeholder orientation in public universities: antecedents and consequences

María-del-Carmen Alarcón-del-Amo, Carme Casablancas-Segura, J. Llonch, 2015, Higher Education.

Segmenting The Web 2.0 Market: Behavioural And Usage Patterns Of Social Web Consumers

Efthymios Constantinides, Carlota Lorenzo-Romero, María-del-Carmen Alarcón-del-Amo, 2011 .

Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC)

María-del-Carmen Alarcón-del-Amo, Joan Llonch-Andreu, Vera Butkouskaya, 2020 .

Social Networking Sites as Business Tool: A Study of User Behavior

María-del-Carmen Alarcón-del-Amo, Carlota Lorenzo, Efthymios Constantinides, 2013, Business Process Management.

Determinants of Use of Social Media Tools in Retailing Sector

María-del-Carmen Alarcón-del-Amo, Carlota Lorenzo, Efthymios Constantinides, 2014, J. Theor. Appl. Electron. Commer. Res..

The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context

María-del-Carmen Alarcón-del-Amo, Joan Llonch-Andreu, Vera Butkouskaya, 2021, Journal of Economics, Finance and Administrative Science.

Antecedents and consequences of virtual customer co-creation behaviours

María-del-Carmen Alarcón-del-Amo, Carlota Lorenzo, Marta Frasquet-Deltoro, 2019, Internet Res..

Stakeholder orientation in public universities: A conceptual discussion and a scale development

María-del-Carmen Alarcón-del-Amo, Carme Casablancas-Segura, J. Llonch, 2016 .

Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context

María-del-Carmen Alarcón-del-Amo, Joan Llonch-Andreu, Vera Butkouskaya, 2020, Sustainability.

Consumer adoption of social networking sites: implications for theory and practice

Efthymios Constantinides, Carlota Lorenzo-Romero, María-del-Carmen Alarcón-del-Amo, 2011 .

Adoption of social networking sites by Italian

María-del-Carmen Alarcón-del-Amo, Carlota Lorenzo, Giacomo Del Chiappa, 2013, Information Systems and e-Business Management.

Web Aesthetics Effects on User Decisions: Impact of Exposure Length on Website Quality Perceptions and Buying Intentions

Efthymios Constantinides, María-del-Carmen Alarcón-del-Amo, C. Lorenzo-Romero, 2013 .

Speed of Use of Social Media as an Antecedent of Speed of Business Internationalization

María-del-Carmen Alarcón-del-Amo, Josep Rialp Criado, Alex Rialp Criado, 2020, J. Glob. Inf. Manag..

Open Collaboration as Marketing Transformation Strategy in Online Markets: The Case of the Fashion Sector

María-del-Carmen Alarcón-del-Amo, C. Lorenzo-Romero, María Cordente-Rodríguez, 2019, Resources.

A latent approach in the fashion retailing context: segmenting co-creator users

María-del-Carmen Alarcón-del-Amo, C. Lorenzo-Romero, Marta Frasquet-Deltoro, 2023, Fashion and Textiles.

Adoption of social networking sites by Italian

G. Chiappa, María-del-Carmen Alarcón-del-Amo, Carlota Lorenzo, 2014, Inf. Syst. E Bus. Manag..

Cross-cultural analysis of the ecological behavior of Chilean and Spanish ecotourists: a structural model

María-del-Carmen Alarcón-del-Amo, C. Lorenzo-Romero, Jose-Alberto Crespo-Jareño, 2019, Ecology and Society.

Learning Styles and Web Technology use in Business and Economics University Students

María-del-Carmen Alarcón-del-Amo, Carlota Lorenzo-Romero, Miguel-Ángel Gómez-Borja, 2014 .

Heterogeneous attitudes and behaviors in relation to participation in the ecotourism: Do customer segments play a role?

María-del-Carmen Alarcón-del-Amo, C. Lorenzo-Romero, José-Alberto Crespo-Jareño, 2023, Heliyon.

Application of social media tools by retailers

Efthymios Constantinides, María-del-Carmen Alarcón-del-Amo, C. Lorenzo-Romero, 2013 .

Students’ perception of competences development in an undergraduate university environment

María-del-Carmen Alarcón-del-Amo, Rosalía Gallo-Martinez, María-del-Carmen Alarcón-del-Amo, 2015 .

Segmenting public universities based on their stakeholder orientation

María-del-Carmen Alarcón-del-Amo, Carme Casablancas-Segura, J. Llonch, 2019, International Journal of Educational Management.

Do sustainability motivations drive satisfaction and engagement in the sharing economy, or is it just price and convenience? Some answers in a collaborative housing context

María-del-Carmen Alarcón-del-Amo, C. Lorenzo-Romero, M. Gómez-Borja, 2023, Journal of Hospitality and Tourism Insights.

Classifying and Profiling Social Networking Site Users: A Latent Segmentation Approach

María-del-Carmen Alarcón-del-Amo, Carlota Lorenzo, Miguel Ángel Gómez-Borja, 2011, Cyberpsychology Behav. Soc. Netw..

Unveiling the dynamics of exporting firms: How social media shapes export costs and relationships

J. Rialp, María-del-Carmen Alarcón-del-Amo, Pilar López-Belbeze, 2024, International Business Review.

Is tourist accommodation homogeneous? An analysis of the adults-only category through a three-step approach

Juan Pedro Mellinas, María-del-Carmen Alarcón-del-Amo, Jacques Bulchand-Gidumal, 2024, Consumer Behavior in Tourism and Hospitality.