Scott C. Smith

发表

Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts

Dan Fisher, Jennifer Christie Siemens, Scott C. Smith, 2015 .

Investigating the Effects of Active Control on Brand Recall Within In-Game Advertising

Jennifer Christie Siemens, Scott C. Smith, D. Fisher, 2015 .

Cocreation is chaotic: What it means for marketing when no one has control

Dan Fisher, Scott C. Smith, D. Fisher, 2011 .

The Meaning of Quality: Expectations of Students in Pursuit of an MBA

Scott C. Smith, M. Rapert, Anne M. Velliquette, 2004 .

Beyond the Core Triad: Just What Do Marketing Academics Do Outside of Teaching, Research, and Service?

Scott C. Smith, M. Rapert, D. Kurtz, 2002 .

The Lived Meanings of Fanaticism: Understanding the Complex Role of Labels and Categories in Defining the Self in Consumer Culture

Scott C. Smith, D. Fisher, S. Cole, 2007 .

The Effects of Bar-Sponsored Alcohol Beverage Promotions across Binge and Nonbinge Drinkers

Scot Burton, E. H. Creyer, John C. Kozup, 2001 .

Sizing Up Without Selling Out: The Role of Authenticity in Maintaining Long-Run Consumer Support for Successful Underdog Brands

Danny Weathers, Scott C. Smith, D. Fisher, 2020 .