Wai-sum Siu

发表

Small firm marketing : an analysis of small firm marketing approaches in Hong Kong.

Wai-sum Siu, 1997 .

Approaches to small firm marketing

David A. Kirby, Wai-sum Siu, D. A. Kirby, 1998 .

Nutrition label usage of Chinese consumers

Wai-sum Siu, Tina Man‐yi Tsoi, 1998 .

Exploring brand management strategies in Chinese manufacturing industry

Wai-sum Siu, Fenfang Lin, 2019, Journal of Brand Management.

Ethical Decision-Making in Corporate Entrepreneurial

Wai-sum Siu, Lewis Long-fung Chau, 2000 .

An institutional analysis of marketing practices of small and medium-sized enterprises (SMEs) in China, Hong Kong and Taiwan

Wai-sum Siu, 2005 .

The Rankings of Marketing Programs in China

Wai-sum Siu, 1996 .

MARKETING IN CHINESE SMALL BUSINESS: TENTATIVE THEORY

Wai-sum Siu, D. Kirby, 1995 .

Strategic marketing practices and the performance of Chinese small and medium-sized enterprises (SMEs) in Taiwan

Tingling Lin, Wenchang Fang, Wai-sum Siu, 2004 .

Women in advertising: a comparison of television advertisements in China and Singapore

Wai-sum Siu, Alan K. M. Au, 1997 .

Yuan and marketing: The perception of Chinese owner-managers

Wai-sum Siu, 2008 .

The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms in Hong Kong and the UK

Wai-sum Siu, Yi Zhu, D. Kirby, 2003 .

Marketing and company performance of Chinese small firms in Hong Kong

Wai-sum Siu, Wai-sum Siu, 2000 .

Successful entrepreneurship in Hong Kong

Wai-sum Siu, Wai-sum Siu, Robert G. Martin, 1992 .

Chinese SME development and industrial upgrading

Wai-sum Siu, J. Ansell, Fenfang Lin, 2020, International Journal of Emerging Markets.

Teaching Statistical Analysis in the Market Research Course at Tertiary Institutions in Hong Kong

Kam-chuen Tam, Wai-sum Siu, Wai-sum Siu, 1996 .

Corporate Entrepreneurship and Ethical Decision-Making of Marketing Managers

Wai-sum Siu, Long-fung Lewis, 2015 .

Ethical Decision-Making in Corporate Entrepreneurial Organizations

Wai-sum Siu, Wai-sum Siu, Lewis Long-fung Chau, 2000 .

Hotel Advertisements in China: A Content Analysis

Wai-sum Siu, Man-Yi Fung, 1998 .

Marketing in Chinese Small and Medium Enterprises (SMEs): The State of the Art in a Chinese Socialist Economy

Wai-sum Siu, Wai-sum Siu, Zhi-chao Liu, 2005 .

Cultural Contingency in the Cognitive Model of Entrepreneurial Intention

Wai-sum Siu, E. S. Lo, 2013 .

The Applicability of the MACH IV Scale to Banking Executives in Hong Kong, Singapore and Australia: A Research Note

Wai-sum Siu, 2003 .

Entrepreneurial Typology: The Case of Ownermanagers in China

Wai-sum Siu, 1995 .

Network Strategies of Small Chinese High-Technology Firms: A Qualitative Study

Wai-sum Siu, Wai-sum Siu, Qiong Bao, 2007 .

An Institutional Analysis of the New Product Development Process of Small and Medium Enterprises (Smes) in China, Hong Kong and Taiwan

Wenchang Fang, Wai-sum Siu, W. Fang, 2006 .

Machiavellianism and retail banking executives in Hong Kong

Wai-sum Siu, 1998 .

Market Entry Mode Selection: The Experience of Small Firms in Hong Kong Investing in China

Wai-sum Siu, Yi-Zheng Shi, Wai-sum Siu, 2001 .

Small Firm Marketing in China: A Comparative Study

Wai-sum Siu, 2001 .

Marketing and company performance of Chinese small firms in Mainland China: a preliminary study

Wai-sum Siu, 2000 .

Research into small firm marketing: a contextual stepwise approach

David A. Kirby, Wai-sum Siu, Wai-sum Siu, 1999 .

Marketing activities and performance

Wai-sum Siu, Wai-sum Siu, 2002 .

Marketing Philosophies and Company Performance of Chinese Small Firms in Hong Kong

Wai-sum Siu, 2000 .

Coping with the Asian economic crisis: the rightsizing strategies of small- and medium-sized enterprises

Wai-sum Siu, Priscilla Chu, 2001 .

Small Firm Marketing: A Comparison of Eastern and Western Marketing Practices

Wai-sum Siu, D. Kirby, 1999 .

Integrating Internet Resources into Marketing Research Curriculum and Instruction

Wai-sum Siu, Wai-sum Siu, 1997 .