Gaia Rubera

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Launch timing and launch activities proficiency as antecedents to new product performance

R. Calantone, C. D. di Benedetto, Gaia Rubera, 2012 .

The Many Moods of Inter-Organizational Imitation: A Critical Review

A. Ordanini, R. Defillippi, Gaia Rubera, 2008 .

You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value

Ahmet H. Kirca, Gaia Rubera, 2017 .

Spinoffs versus Buyouts: Profitability of Alternate Routes to Commercializing Innovations

Gaia Rubera, G. Tellis, Gaia Rubera, 2013 .

Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration

Ahmet H. Kirca, Gaia Rubera, 2012 .

Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information

Andreas B. Eisingerich, Gunjan Bhardwaj, Gaia Rubera, 2011 .

Drivers of Brand Commitment: A Cross-National Investigation

Gaia Rubera, A. Eisingerich, 2010 .

Whether to Integrate R&D and Marketing: The Effect of Firm Competence

R. Calantone, A. Ordanini, Gaia Rubera, 2012 .

When Should RD&E and Marketing Collaborate? The Moderating Role of Exploration–Exploitation and Environmental Uncertainty

R. Calantone, Gaia Rubera, 2012 .

Toward a contingency view of new product creativity: Assessing the interactive effects of consumers

David Mazursky, A. Ordanini, Gaia Rubera, 2010 .

Strategic capabilities and internet resources in procurement

A. Ordanini, Gaia Rubera, Andrea Ordanini, 2008 .

When the Recipe Is More Important Than the Ingredients

A. Parasuraman, A. Ordanini, Gaia Rubera, 2014 .

Managing Service Innovation and Interorganizational Relationships for Firm Performance

Gaia Rubera, M. Seifert, A. Eisingerich, 2009 .

Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy: An examination in Italy and the US

D. Griffith, A. Ordanini, Gaia Rubera, 2011 .

A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations

David A. Griffith, Gaia Rubera, D. Griffith, 2014 .

The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individuals Investors' Culture

D. Griffith, Paola Cillo, Gaia Rubera, 2018, Journal of Marketing.

Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry

D. Griffith, Goksel Yalcinkaya, Gaia Rubera, 2017 .

Peer Networks and Entrepreneurship: A Pan-African RCT

P. Pin, F. Vega-Redondo, Dirk Hovy, 2020, SSRN Electronic Journal.

Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation

Gaia Rubera, Verdiana Giannetti, 2019, Journal of the Academy of Marketing Science.

Technological and Design Innovation Effects in Regional New Product Rollouts : A European Illustration

D. Griffith, Goksel Yalcinkaya, Gaia Rubera, 2012 .

Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture

D. Griffith, Goksel Yalcinkaya, Gaia Rubera, 2014 .

Measuring Competition for Attention in Social Media: NWSL Players on Twitter

Gaia Rubera, Federico M. Rossi, 2018 .

Tweeting on Monetary Policy and Market Sentiments:The Central Bank Surprise Index

D. Masciandaro, Gaia Rubera, Davide Romelli, 2020 .

Monetary Policy, Twitter and Financial Markets: Evidence from Social Media Traffic

D. Masciandaro, Gaia Rubera, Davide Romelli, 2021, SSRN Electronic Journal.

Does It Fit? Tweeting on Monetary Policy and Central Bank Communication*

D. Masciandaro, Gaia Rubera, Davide Romelli, 2020 .

Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities

Deepa Chandrasekaran, Andrea Ordanini, Gaia Rubera, 2016 .

New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China

Subin Im, Cheryl Nakata, Gaia Rubera, 2018 .

The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture

D. Griffith, Paola Cillo, Gaia Rubera, 2018, Journal of Marketing.

Integrating Functional Knowledge and Embedding Learning in New Product Launches: How Project Forms Helped EMI Music

Andrea Ordanini, Gaia Rubera, Mario Sala, 2008 .

How does the application of an IT service innovation affect firm performance? A theoretical framework and empirical analysis on e-commerce

Andrea Ordanini, Gaia Rubera, Gaia Rubera, 2010, Inf. Manag..

Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities

Gaia Rubera, Deepa Chandrasekaran, Andrea Ordanini, 2015, Journal of the Academy of Marketing Science.

Terrorist Attacks, Cultural Incidents and the Vote for Radical Parties: Analyzing Text from Twitter

F. Giavazzi, Gaia Rubera, Felix Iglhaut, 2020, American Journal of Political Science.

Launch activities and timing in new product development

Roger J. Calantone, Anthony Di Benedetto, Gaia Rubera, 2018 .

Technology versus Design Innovation's Effects on Sales and Tobin's Q: The Moderating Role of Branding Strategy

Cornelia Dröge, Gaia Rubera, Cornelia Dröge, 2013 .

You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value

Ahmet H. Kirca, Gaia Rubera, 2017, Journal of the Academy of Marketing Science.

Monetary policy and financial markets: evidence from Twitter traffic

D. Masciandaro, Gaia Rubera, Davide Romelli, 2023, SSRN Electronic Journal.

Design Innovativeness and Product Sales' Evolution

Gaia Rubera, Gaia Rubera, 2015, Mark. Sci..

Measuring Competition for Attention in Social Media: National Women's Soccer League Players on Twitter

Gaia Rubera, Federico Rossi, Gaia Rubera, 2021, Mark. Sci..