P. Brønn

发表

Issues management as a basis for strategic orientation

Carl Brønn, Peggy Simcic Brønn, P. Brønn, 2002 .

Corporate social responsibility and cause-related marketing: an overview

Peggy Simcic Brønn, P. Brønn, Albana Belliu Vrioni, 2001 .

A Systems Approach to Understanding how Reputation Contributes to Competitive Advantage

P. Brønn, C. Brønn, 2015 .

Applying Ajzen’s theory of planned behavior to predict practitioners’ intentions to measure and evaluate communication outcomes

P. Brønn, Alexander Buhmann, 2018 .

Sustainability: A Wicked Problem Needing New Perspectives

P. Brønn, C. Brønn, 2019 .

Building Corporate Brands through Community Involvement: Is it Exportable? The Case of the Ronald McDonald House in Norway

P. Brønn, 2006 .

Managing Strategy Processes in Emergent Industries

G. Krogh, J. Roos, P. Brønn, 1996 .

Reputation, Responsibility, and Stakeholder Support in Scandinavian Firms: A Comparative Analysis

P. Brønn, D. Vidaver-Cohen, 2013, Journal of Business Ethics.

Communication managers as strategists? Can they make the grade?

P. Brønn, 2001 .

Mapping the strategic thinking of public relations managers in a crisis situation: An illustrative example using conjoint analysis

Erik L. Olson, Peggy Simcic Brønn, P. Brønn, 1999 .

Reputation, Responsibility, and Stakeholder Support in Scandinavian Firms: A Comparative Analysis

P. Brønn, D. Vidaver-Cohen, 2015 .

Corporate Citizenship and Managerial Motivation: Implications for Business Legitimacy

P. Brønn, D. Vidaver-Cohen, 2008 .

A Good Reputation: Protection against Shareholder Activism

C. Hoffmann, P. Brønn, Christian Fieseler, 2016, Corporate Reputation Review.

Chapter 4: Building and Managing Reputation: Current Debates and Future Directions

P. Brønn, Alexander Buhmann, 2018 .

Intangible Assets and Communication

P. Brønn, 2008 .

A Systems Approach to Understanding how Reputation Contributes to Competitive Advantage

P. Brønn, C. Brønn, 2015, Corporate Reputation Review.

How others see us: leaders’ perceptions of communication and communication managers

P. Brønn, 2014 .

Relationship outcomes as determinants of reputation

P. Brønn, 2007 .

A Reputation Analysis of the Most Visible Companies in the Scandinavian Countries

M. Schultz, P. Brønn, Tony Apéria, 2004 .

Reputation and Organizational Efficiency: A Data Envelopment Analysis Study

P. Brønn, C. Brønn, 2005 .

Building successful strategic alliances

Peter Lorange, Johan Roos, Peggy Simcic Brønn, 1992 .

A reflective stakeholder approach: Co‐orientation as a basis for communication and learning

Carl Brønn, Peggy Simcic Brønn, P. Brønn, 2003 .

Adapting the PZB service quality model to reputation risk analysis and the implications for CSR communication

P. Brønn, 2012 .

Decision-making Processes Surrounding Sponsorship Activities

Erik L. Olson, P. Brønn, Hans Mathias Thjømøe, 2002, Journal of Advertising Research.

Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line?

P. Brønn, D. Vidaver-Cohen, 2009 .

Marketing and Corporate Social Responsibility

P. Brønn, 2011 .

Relationship Management

P. Brønn, 2018, The International Encyclopedia of Strategic Communication.

Measuring Skepticism to Cause Related Marketing: Preliminary Norwegian Results

P. Brønn, Albana Belliu Vrioni, 2000 .

A Good Reputation: Protection against Shareholder Activism

C. Hoffmann, P. Brønn, Christian Fieseler, 2016, Corporate Reputation Review.

Relationship Management

P. Brønn, 2018, The International Encyclopedia of Strategic Communication.

A reflective approach to uncovering actual identity

P. Brønn, Andreas Engell, H. Martinsen, 2006 .

Strategic Communication Requires Strategic Thinking

P. Brønn, 2021, Strategic Communication in Context: Theoretical Debates and Applied Research.

Corporate Reputation and the Discipline of Corporate Communication

P. Brønn, 2013 .