Michael J. Zenor

The Profit Benefits of Category Management

Michael J. Zenor, 1994 .

Issues in the estimation and application of latent structure models of choice

Wagner A. Kamakura, Ulf Böckenholt, William R. Dillon, 1994 .

Inferring Market Structure with Aggregate Data: A Latent Segment Logit Approach

Rajendra K. Srivastava, Michael J. Zenor, 1993 .

The impact of marketing policy on promotional price elasticities and baseline sales

Bart J. Bronnenberg, L. McAlister, Michael J. Zenor, 1998 .

The Effect of Single and Dual Sales Targets on Sales Call Selection: Quota versus Quota and Bonus Plan

Richard G. McFarland, Goutam N. Challagalla, G. Challagalla, 2002 .