H. J. Heerde

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Models for sales promotion effects based on store-level scanner data

H. J. Heerde, 1999 .

The Dynamic Effect of Innovation on Market

Carl F. Mela, Puneet Manchanda, H. J. Heerde, 2004 .

The Impact of a Product-Harm Crisis on Marketing Effectiveness

M. Dekimpe, H. J. Heerde, Kristiaan Helsen, 2007 .

Rejoinder for the proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects: Rejoinders

H. J. Heerde, 2005 .

Decomposing the Sales Promotion Bump with Store Data

Dick R. Wittink, Harald J. van Heerde, Peter S.H. Leeflang, 2004 .

Flexible decomposition of price promotion effects using store-level scanner data

Dick R. Wittink, Harald J. van Heerde, Peter S. H. Leeflang, 2002 .

Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research

M. Dekimpe, Kathleen Cleeren, H. J. Heerde, 2017 .

Building and leveraging sports brands: evidence from 50 years of German professional soccer

Hauke A. Wetzel, H. J. Heerde, M. Hammerschmidt, 2018 .

Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding

Carl F. Mela, Harald J. van Heerde, Harald J. van Heerde, 2007 .

Creating lift versus building the base: current trends in marketing dynamics

Dominique M. Hanssens, Tammo H. A. Bijmolt, Peter C. Verhoef, 2009 .

Do Loyalty Programs Enhance Behavioral Loyalty ? A Market-Wide Analysis Accounting for Endogeneity

Tammo H. A. Bijmolt, Harald J. van Heerde, T. Bijmolt, .

Driving Online and Offline Sales: The Cross-Channel Effects of Digital Versus Traditional Advertising

Scott A. Neslin, Harald J. van Heerde, S. Neslin, 2011 .

Non- and Semiparametric Regression Models

H. J. Heerde, 2017 .

Sales Promotion Models

Scott A. Neslin, Harald J. van Heerde, S. Neslin, 2008 .

Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers

Peter Ebbes, Dominik Papies, H. J. van Heerde, 2021, Handbook of Market Research.

The impact of new attractions on theme park attendance

M. Dekimpe, H. J. Heerde, R. Oest, 2009 .

Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets?: The Moderating Role of Brand Equity

M. Dekimpe, J. Steenkamp, H. J. Heerde, 2019 .

Price war: What is it good for?

K. Pauwels, E. Gijsbrechts, H. J. Heerde, 2005 .

Consideration sets, intentions and the inclusion of "don't know" in a two-stage model for voter choice

P. Franses, M. Wedel, R. Paap, 2000 .

Addressing Endogeneity in Marketing Models

Peter Ebbes, Dominik Papies, Harald J. van Heerde, 2017 .

The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity

Peter Ebbes, Dominik Papies, Harald J. van Heerde, 2010, Mark. Sci..

Incidence and Basket Size Response to the Price War in Dutch Grocery Retailing

H. J. Heerde, 2005 .

Do Loyalty Programs Enhance Behavioral Loyalty: An Empirical Analysis Accounting for Program Design and Competitive Effects

Tammo H. A. Bijmolt, T. Bijmolt, A. Smidts, 2002 .

The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects

H. J. Heerde, 2005 .

University of Groningen Price and Advertising Effectiveness over the Business Cycle

M. Dekimpe, J. Steenkamp, H. J. Heerde, 2012 .

Sales Promotion Models

S. Neslin, H. J. Heerde, 2008 .

Estimating Cannibalization Rates for Pioneering Innovations

Marnik G. Dekimpe, Shuba Srinivasan, Harald J. van Heerde, 2010, Mark. Sci..

Building Brands

Carl F. Mela, Harald J. van Heerde, M. Berk Ataman, 2008, Mark. Sci..

The impact of pre- and post-launch publicity and advertising on new product sales

Michel Clement, Harald J. van Heerde, Jan U. Becker, 2015 .

Marketing Budget Allocation Across Countries: The Role of International Business Cycles

Marnik G. Dekimpe, Harald J. van Heerde, Yuri Peers, 2017, Mark. Sci..

Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions

Marnik G. Dekimpe, Harald J. van Heerde, Rutger D. van Oest, 2010, Mark. Sci..

Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No it is 1/3

D. Wittink, Sachin Gupta, H. J. Heerde, 2003 .

Optimizing Retail Assortments

Tammo H. A. Bijmolt, Robert P. Rooderkerk, Harald J. van Heerde, 2013, Mark. Sci..

How Promotions Work: Scan Pro-Based Evolutionary Model Building

Harald J. van Heerde, Peter S. H. Leeflang, Dick R. Wittink, 2002 .

Robust Optimization of the 0-1 Knapsack Problem - Balancing Risk and Return in Assortment Optimization

Robert P. Rooderkerk, Harald J. van Heerde, H. J. Heerde, 2015, Eur. J. Oper. Res..

Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members

Tammo H. A. Bijmolt, Harald J. van Heerde, T. Bijmolt, 2006 .

Empirical Generalizations about Marketing Impact

Marnik G. Dekimpe, Harald J. van Heerde, Maarten Gijsenberg, 2015 .

Advertising and Price Effectiveness over the Business Cycle

Harald J. van Heerde, M. Dekimpe, J. Steenkamp, 2009 .

Understanding the Timing and Magnitude of Advertising Spending Patterns

Harald J. van Heerde, M. Dekimpe, J. Steenkamp, 2009 .

JM as a Marketplace of Ideas

Robert W. Palmatier, Harald J. van Heerde, C. Moorman, 2018, Journal of Marketing.

Understanding the Role of Adstock in Advertising Decisions

H. J. Heerde, V. Nijs, Maarten J. Gijsenberg, 2011 .