M. Krafft
发表
Sebastian Feld,
P. Verhoef,
Heiko Frenzen,
2012
.
M. Krafft,
O. Goetz,
Ann-Kristin Hoelter,
2013
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Thomas E. Decarlo,
J. F. Tanner,
M. Krafft,
2012
.
Wayne D. Hoyer,
H. Ernst,
M. Krafft,
2011
.
M. Mantrala,
Heiko Frenzen,
M. Krafft,
2010
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W. Reinartz,
P. Verhoef,
M. Krafft,
2010
.
Wayne D. Hoyer,
R. Chandy,
M. Krafft,
2010
.
Manfred Krafft,
Sebastian Tillmanns,
Jacquelyn S. Thomas,
2016
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Wayne D. Hoyer,
W. Reinartz,
M. Krafft,
2004
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V. Viswanathan,
M. Krafft,
Sebastian Tillmanns,
2018,
Journal of the Academy of Marketing Science.
V. Viswanathan,
M. Krafft,
F. J. Sese,
2017
.
P. Verhoef,
E. Malthouse,
Shankar Ganesan,
2010
.
Rupinder P. Jindal,
Wayne D. Hoyer,
W. Reinartz,
2007
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P. Verhoef,
M. Krafft,
Christine M. Arden,
2017
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M. Mantrala,
M. Krafft,
F. Sotgiu,
2015
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B. Hillebrand,
G. Calabretta,
Allard C. R. van Riel,
2013
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W. Reinartz,
B. Dellaert,
Rajan Varadarajan,
2011
.
Werner Reinartz,
Manfred Krafft,
Wayne D. Hoyer,
2003
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Kissan Joseph,
Leonard M. Lodish,
Rajiv Lal,
2010
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Rajiv Lal,
Sönke Albers,
Manfred Krafft,
2004
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M. Krafft,
Kay Peters,
J. Hesse,
2007
.
M. Krafft,
Kay Peters,
2005
.
Tammo H. A. Bijmolt,
T. Bijmolt,
V. Viswanathan,
2018
.
Colleen M. Harmeling,
V. Kumar,
V. Kumar,
2020
.
M. Krafft,
Victoria Kramer,
2022,
European Journal of Marketing.
Tammo H. A. Bijmolt,
T. Bijmolt,
V. Viswanathan,
2022,
Industrial Marketing Management.
M. Krafft,
Kay Peters,
2005
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S. Albers,
M. Mantrala,
M. Krafft,
2010
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S. Albers,
M. Krafft,
Wilhelm Bielert,
1998
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Jacquelyn S. Thomas,
M. Krafft,
Doreén Pick,
2015,
Journal of the Academy of Marketing Science.
V. Viswanathan,
M. Krafft,
Sebastian Tillmanns,
2018,
Journal of the Academy of Marketing Science.
Manfred Krafft,
Michael Haenlein,
Laszlo Sajtos,
2020,
Journal of Interactive Marketing.
Wayne D. Hoyer,
H. Ernst,
M. Krafft,
2017
.
Werner Reinartz,
Manfred Krafft,
Wayne D. Hoyer,
2004
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Arnd Huchzermeier,
Manfred Krafft,
Ralf Elsner,
2004
.
Arnd Huchzermeier,
Manfred Krafft,
Ralf Elsner,
2003,
Interfaces.
Arnd Huchzermeier,
Manfred Krafft,
Ralf Elsner,
2004
.
Marc Fischer,
Manfred Krafft,
Kay Peters,
2015
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Thomas Suwelack,
M. Krafft,
2012
.
Manfred Krafft,
Markus Rudolf,
M. Rudolf,
2005
.
Barton A. Weitz,
M. Mantrala,
M. Krafft,
2004
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Kerstin Liehr-Gobbers,
Manfred Krafft,
M. Krafft,
2010
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Michael Steiner,
Manfred Krafft,
Mirja Bues,
2017
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K. Joseph,
M. Krafft,
A. Hansen,
2008
.
M. Krafft,
Sebastian Tillmanns,
2017
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A. Coughlan,
M. Krafft,
Julian F. Allendorf,
2016
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W. Reinartz,
M. Krafft,
Wayne D. Hover,
2008
.
Werner Reinartz,
Manfred Krafft,
Wayne D. Hoyer,
2004
.
Manfred Krafft,
Sebastian Tillmanns,
Frenkel Ter Hofstede,
2017
.