Jeffery S. Conant

Generic retailing types, distinctive marketing competencies, and competitive advantage

Jeffery S. Conant, Denise T. Smart, Roberto Solano-Mendez, 1993 .

Success-Producer and Failure-Preventer Marketing Skills: A Social Learning Theory Interpretation

Rajan Varadarajan, D. McKee, Jeffery S. Conant, 1992 .

Success-producer and failure-preventer marketing skills: A social learning theory interpretation

P. Varadarajan, D. McKee, Jeffery S. Conant, 1992 .