Chun-Wei Chang

Consumer dynamics: theories, methods, and emerging directions

Jonathan Z. Zhang, Chun-Wei Chang, 2020 .

The Dynamic Impact of Buying 'Fit Products' on Customer Learning and Profitability in Multichannel Settings

Jonathan Z. Zhang, S. Neslin, Chun-Wei Chang, 2016 .

The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings

Jonathan Z. Zhang, Chun-Wei Chang, Chun-wei Chang, 2016 .

Multichannel Marketing and Hidden Markov Models

Chun-Wei Chang, 2012 .

Consumer dynamics: theories, methods, and emerging directions

Jonathan Z. Zhang, Chun-Wei Chang, Jonathan Z. Zhang, 2020, Journal of the Academy of Marketing Science.

How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth

Scott A. Neslin, Jonathan Z. Zhang, Chun-Wei Chang, 2021, Journal of Marketing.

Strain concentration effects of wood knots under longitudinal tension obtained through digital image correlation

F. Lin, Chun-Wei Chang, 2021, Biosystems Engineering.