J. Pels

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A holistic market conceptualization

K. Storbacka, C. Mele, J. Pels, 2015 .

Integrating Transactional and Relational Marketing Exchange: A Pluralistic Perspective

Jaqueline Pels, Nicole Coviello, Roderick J. Brodie, 2000 .

Value Co-Creation: Using a Viable Systems Approach to Draw Implications from Organizational Theories

Francesco Polese, Jaqueline Pels, Roderick J. Brodie, 2012 .

Do we really understand business marketing?Getting beyond the RM and BM matrimony

Jaqueline Pels, Kristian Möller, Michael Saren, 2009 .

Buyer-Seller Exchange Situations

Jaqueline Pels, Adam Lindgreen, A. Lindgreen, 2002 .

Buyer-seller exchange situations : four empirical cases. Invited paper

Jaqueline Pels, Adam Lindgreen, A. Lindgreen, 2002 .

theory Theorizing about the service dominant logic : The bridging role of middle range

M. Saren, R. Brodie, J. Pels, 2011 .

Commentaries on the state of journals in marketing

R. Brodie, M. Baker, S. Levy, 2010 .

A Value-Based Well-Being Framework

Marco Tregua, C. Mele, Tiziana Russo-Spena, 2022, Journal of Macromarketing.

Chapter 5 Designing Solutions for the Low Income Consumer Markets: Four Schools of Thought

J. Sheth, J. Pels, 2018, Bottom of the Pyramid Marketing: Making, Shaping and Developing BoP Markets.

Institutional Environment and Marketing Practices in Emerging and Transitional Economies: Testable Hypotheses

Luis V. Dominguez, J. Pels, L. Arias, 2015 .

International Relationship Marketing

J. Pels, 2010 .

Identification and Management of Key Clients

J. Pels, 1992 .

Transactions Versus Relationships? The Risk Of Missing The Real Issues

R. Brodie, J. Pels, N. Coviello, 1999 .

Marketing practice and market orientation: an exploratory international study

J. Pels, R. Palmer, 2005 .

A comment on paradox and middle‐range theory: universality, synthesis and supplement

M. Saren, J. Pels, 2008 .

Emergent understandings of the market

C. Mele, J. Pels, M. Spano, 2022, Italian Journal of Marketing.

A holistic market conceptualization

K. Storbacka, C. Mele, J. Pels, 2014, Journal of the Academy of Marketing Science.

Resourcing, sensemaking and legitimizing: blockchain technology-enhanced market practices

C. Mele, Tiziana Russo-Spena, J. Pels, 2022, Journal of Business & Industrial Marketing.

The role of shared intentions in the emergence of service ecosystems

Linda D. Peters, Cristina Mele, Jaqueline Pels, 2016 .

Benchmarking business‐to‐business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand

Jaqueline Pels, Wesley J. Johnston, Roderick J. Brodie, 2004 .

Business model innovation

J. Pels, T. Kidd, 2015 .

Informal sellers and formal markets: a habitus gap

L. Araujo, J. Pels, T. Kidd, 2021, Journal of Business & Industrial Marketing.

A new perspective on market dynamics

K. Storbacka, L. Sajtos, C. Mele, 2014 .

Shaping service ecosystems: exploring the dark side of agency

K. Storbacka, V. Kaartemo, C. Mele, 2018, Journal of Service Management.

How do managers understand the environment and how does it relate to the choice of a marketing practice

J. Pels, 2011 .

The 4Ps of Relational Marketing, Perspectives, Perceptions, Paradoxes and Paradigms

M. Saren, J. Pels, 2006 .

Market resource gaps

L. J. Abendroth, J. Pels, 2017 .

Theorizing about the service dominant logic: The bridging role of middle range theory

Jaqueline Pels, Roderick J. Brodie, Michael Saren, 2011 .

The Service Dominant Logic: A Conceptual Foundation to Address the Underserved

J. Pels, 2012 .

The Service Dominant Logic: The Elusive Strategy for the Underserved in the Emerging Economies

J. Pels, 2011 .

An Introduction to the Viable Systems Approach and its Contribution to Marketing

Francesco Polese, Jaqueline Pels, Sergio Barile, 2012 .

Business models to serve low-income consumers in emerging markets

J. Sheth, J. Pels, 2017 .

Profiling Marketing Practice in an Emerging Economy

R. Brodie, J. Pels, 2004 .

Three Scales for Assessing the Antecedents of Institutionalization of Marketing Practices in Transitional Economies

Luis V. Dominguez, J. Pels, L. Arias, 2015 .

Marketization and its limits

L. Araujo, J. Pels, 2015 .

THEORETICAL AND PRACTICAL ADVANCES IN MANAGEMENT

F. Polese, M. Saviano, M. Calabrese, 2022 .

Exchange relationships in consumer markets

Jaqueline Pels, J. Pels, 1999 .

VSA and SDL Contribution to Strategic Thinking in Emerging Economies

Francesco Polese, Jaqueline Pels, Sergio Barile, 2013 .

Configurational Fit: Pathway for Successful Value Co-Creation

Francesco Polese, Jaqueline Pels, F. Polese, 2010 .

The Contribution of VSA and SDL Perspectives to Strategic Thinking in Emerging Economies

Luca Carrubbo, Francesco Polese, Jaqueline Pels, 2014 .

Business‐to‐business marketing practices in West Africa, Argentina and the United States

Jaqueline Pels, Wesley J. Johnston, W. Johnston, 2008 .

The marketing theory or theories into marketing?Plurality of research traditions and paradigms

K. Möller, J. Pels, 2009 .

Marketization and its limits

L. Araujo, J. Pels, 2015, DECISION.

Characterizing Emerging Markets

J. Pels, TomÃ¡s Kidd, 2012 .