P. M. Cain

发表

Limitations of conventional marketing mix modelling

P. M. Cain, 2008 .

Brand management and the marketing mix model

P. M. Cain, 2014 .

Brand management and the marketing mix model

P. M. Cain, 2014, Journal of Marketing Analytics.

Modelling Short and Long-Term Marketing Effects in the Consumer Purchase Journey

P. M. Cain, 2021, International Journal of Research in Marketing.

Brand management and the marketing mix model 1

P. M. Cain, 2014 .

Marketing Mix Modelling and Return on Investment

P. M. Cain, 2010 .

Modelling and forecasting brand share: A dynamic demand system approach

P. M. Cain, 2005 .

A Study of School Size among Alabama’s Public High Schools

P. M. Cain, Ronald A. Lindahl, 2012 .