M. Mellens

Decline and variability in brand loyalty.

P. Abeele, M. Dekimpe, J. Steenkamp, 1997 .

A review of brand loyalty measures in marketing.

Marnik G. Dekimpe, M. Dekimpe, J. Steenkamp, 1996 .

Erosion and variability in brand loyalty

P. Vandenabeele, M. Dekimpe, J. Steenkamp, 1996 .

Re-exports: international comparison and implications for performance indicators

M. Mellens, J. Verbruggen, H. Noordman, 2007 .