A. T. Braak

Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill?

Barbara Deleersnyder, M. Dekimpe, I. Geyskens, 2013 .

Africa: blessed or cursed by Chinese FDI?

A. T. Braak, Alexander ter Braak, 2010 .

Taking private labels upmarket : Empirical generalizations on category drivers of premium private label introductions

M. Dekimpe, I. Geyskens, A. T. Braak, 2014 .

Innovation Cloning: The Introduction and Performance of Private Label Innovation Copycats

Barbara Deleersnyder, A. T. Braak, Anne ter Braak, 2018, Journal of Retailing.

A new era in retail : Private-label production by national-brand manufacturers and premium-quality private labels

A. T. Braak, 2012 .