J. Berács

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The MIMIC model of the consumer- based brand equity

Attila Szőcs, J. Berács, 2012 .

Marketing organizations in Hungarian and Polish firms: part 1

G. Hooley, D. Shipley, J. Berács, 1995 .

Market Orientation in the Transition Economies of Central Europe:: Tests of the Narver and Slater Market Orientation Scales

J. Fahy, T. Cox, G. Hooley, 2000 .

The Development and Impact of Marketing Capabilities in Central Europe

Tony Cox, John Fahy, Krzysztof Fonfara, 2000 .

The Internal Status and Organisation of Marketing in Hungary and Poland

T. Cox, G. Hooley, D. Shipley, 2015 .

Market orientation in the service sector of the transition economies of central Europe

Gordon E. Greenley, J. Fahy, G. Hooley, 2003 .

Ethnic Identity, Consumer Ethnocentrism, and Materialism: An International Exploration of Convergence and Divergence

Nicolas Papadopoulos, M. Laroche, L. Szamosi, 2007 .

Achieving high international market performance via simple vs complex configuration of international managerial network ties: A set theoretic approach across two countries

Eleni Lioliou, Houcine Akrout, J. Berács, 2022, Journal of Small Business Management.

Marketing planning in central and Eastern Europe

T. Cox, G. Hooley, D. Shipley, 1996 .

The Role of Foreign Direct Investment in the Transition Process in Central and Eastern Europe

T. Cox, G. Hooley, B. Snoj, 1998 .

Foreign Direct Investment in Hungary: Resource Acquisition and Domestic Competitive Advantage

Tony Cox, John Fahy, David Shipley, 1996 .

Managerial antecedent factors of export market-oriented organizations and their performance consequences : Studying hungarian higher education institutions using a configurational approach

J. Berács, G. Nagy, 2022, Vezetéstudomány / Budapest Management Review.

Identity, Demographics, And Consumption: A Study of Segmentation Variables across Eight Countries and Nine Product Categories

Michel Laroche, Mark Cleveland, Nicolas Papadopoulos, 2009 .

Privatisation Method Effects on Performance and Market Orientation of Central/Eastern European Companies

J. Fahy, T. Cox, G. Hooley, 1998 .

Emerging Entrepreneurial Universities in University Reforms: The moderating role of personalities and the social/economic environment

J. Berács, 2014, Center for Educational Policy Studies Journal.

Privatisation and sustainable competitive advantage in the emerging economies of Central Europe

J. Fahy, G. Hooley, J. Berács, 2003 .

Marketing Capabilities and Firm Performance: A Hierarchical Model

Tony Cox, John Fahy, Krzysztof Fonfara, 1999 .

National Stereotypes and Product Evaluations in a Socialist Country

Nicolas Papadopoulos, Louise A. Heslop, J. Berács, 1990 .

The Role and Determinants of Electronic Commerce and On-line Advertising within Corporate Activity

L. Sajtos, Tamara Keszey, J. Berács, 2003 .

Managerial framework for bank advertising

J. Berács, Mónika-Anetta Alt, Zsuzsa Saplacan, 2019, International Journal of Bank Marketing.

Antecedents to the export market orientation of Hungarian higher education institutions, and their export performance consequences

G. Nagy, J. Berács, 2012 .

The Industrial Buying Process in Capitalist and Socialist-Countries

Andrew C. Gross, J. Berács, P. M. Banting, 1991 .

Marketing strategies for the 21st Century: lessons from the top Hungarian companies

Graham J. Hooley, G. Hooley, J. Berács, 1997 .

The Achievement of Privatization Objectives in Central and Eastern Europe

T. Cox, G. Hooley, B. Snoj, 1998 .

Effect of the business environment on market orientation and performance in an emerging country

G. Nagy, J. Berács, 2010 .

Marketing Strategy Typologies in Hungary

Graham J. Hooley, G. Hooley, J. Berács, 1993 .

Social Responsibility in Bank Communication with Customers before the Economic Crisis – the Case of Swiss Franc Loans in Hungary and Romania *

J. Berács, Mónika-Anetta Alt, Zsuzsa Saplacan, 2017 .

Thoughts About Exotic Bank Products’ Advertising in Emerging Economies During the Crisis

J. Berács, Mónika-Anetta Alt, Zsuzsa Saplacan, 2015 .