R. Sethuraman

发表

An Analysis of the Tradeoff between Advertising and Price Discounting

Gerard J. Tellis, Raj Sethuraman, G. Tellis, 1991 .

Measuring National Brands' Equity over Store Brands

Raj Sethuraman, R. Sethuraman, 2003 .

What Makes Consumers Pay More for National Brands than for Store Brands - Image or Quality?

R. Sethuraman, 2001 .

The introduction and performance of store brands

Jagmohan S. Raju, Raj Sethuraman, Sanjay K. Dhar, 1995 .

A meta-analysis of national brand and store brand cross-promotional price elasticities

Raj Sethuraman, R. Sethuraman, 1995 .

Exploring the brand value-shareholder value nexus for consumer goods companies

R. Kerin, R. Sethuraman, 1998 .

Partnership advantage and its determinants in distributor and manufacturer working relationships

James A. Narus, James C. Anderson, J. Narus, 1988 .

Factors influencing the price premiums that consumers pay for national brands over store brands

Raj Sethuraman, Catherine A. Cole, R. Sethuraman, 1999 .

How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

Gerard J. Tellis, Richard A. Briesch, Raj Sethuraman, 2011 .

The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions

J. Raju, R. Sethuraman, 2013 .

Testing the Traditional View of National Brands and Store Brands: A Comparison of Response Elasticities and Intangible Brand Effects

Sudhir Voleti, R. Sethuraman, 2013 .

Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations

V. Srinivasan, Raj Sethuraman, V. Srinivasan, 1999 .

Private Label Strategies – Myths and Realities

J. Raju, R. Sethuraman, 2012 .

Positioning Store Brands Against National Brands: Get Close or Keep a Distance?

R. Sethuraman, 2004 .

Are National Brands More Promotion Elastic Than Store Brands

Sudhir Voleti, R. Sethuraman, 2015 .

Classification of Cancer Model for Clinically Actionable Genetic Mutations Using Machine Learning

R. Sethuraman, R. Subhashini, B. Anandh, 2020, Medico-Legal Update.

Strategizing Retailing in the New Technology Era

Dinesh K. Gauri, Anne L. Roggeveen, Dhruv Grewal, 2021 .

The effect of marketplace factors on private label penetration in grocery products

R. Sethuraman, 1992 .

Journal of Retailing – Status, Awards, and Outlook

Anne L. Roggeveen, R. Sethuraman, 2020, Journal of Retailing.

National brand and store brand price competition: Who hurts whom

R. Sethuraman, 1995 .

Consumer preference distributions and corresponding storebrand strategies: a compilation

R. Sethuraman, 2018 .

Why do consumers pay more for national brands than for store brands

Catherine A. Cole, R. Sethuraman, 1997 .

Succeeding in the Big Middle through technology

Ananthanarayanan Parasuraman, Raj Sethuraman, A. Parasuraman, 2005 .

The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects

V. Srinivasan, R. Sethuraman, 2002 .

What factors moderate the effect of assortment reduction on store switching? Insights and implications for grocery brands

F. Martínez-López, J. Gázquez-Abad, R. Sethuraman, 2021 .

Coupons and private labels: A cross‐category analysis of grocery products

Raj Sethuraman, R. Sethuraman, John D. Mittelstaedt, 1992 .

The effect of demographic and personality characteristics on fashion shopping proneness

Subhadip Roy, R. Sethuraman, Rashmita Saran, 2016 .

Diversity in Publication and Award Winners!

Anne L. Roggeveen, R. Sethuraman, 2019, Journal of Retailing.

How the COVID-19 Pandemic May Change the World of Retailing

Anne L. Roggeveen, R. Sethuraman, 2020, Journal of Retailing.

Personality and fashion consumption: a conceptual framework in the Indian context

Subhadip Roy, R. Sethuraman, Rashmita Saran, 2016 .

A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis

Raj Sethuraman, Roger A. Kerin, William L. Cron, 2005 .

The Future of Private Labels: Towards a Smart Private Label Strategy

Katrijn Gielens, Ronn J. Smith, R. Sethuraman, 2021 .

Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models

Raj Sethuraman, R. Sethuraman, 2009, Mark. Sci..

Determinants of Store Brand Share

Katrijn Gielens, Raj Sethuraman, Katrijn Gielens, 2014 .

A Model of how Discounting High-Priced Brands Affects the Sales of Low-Priced Brands

R. Sethuraman, 1996 .

CONSUMERSSATISFACTION TOWARDS HAMAM SOAP IN

R. Sethuraman, A. Veeriya, V. Memorial, 2014 .

IoT-Based Air Pollution Monitoring Using Silver Birch Trees

R. Sethuraman, R. Subhashini, 2020 .

An Improved Feature Selection Based on Naive Bayes with Kernel Density Estimator for Opinion Mining

Raja Rajeswari Sethuraman, John Sanjeev Kumar Athisayam, R. Sethuraman, 2021, Arabian Journal for Science and Engineering.

A semantic web services for medical analysis in health care domain

R. Sethuraman, G. Sneha, D. Swetha Bhargavi, 2017, 2017 International Conference on Information Communication and Embedded Systems (ICICES).

Customer-Interfacing Retail Technologies in 2020 & Beyond: An Integrative Framework and Research Directions

Anne L. Roggeveen, R. Sethuraman, 2020, Journal of Retailing.

Does manufacturer advertising suppress or stimulate retail price promotions? Analytical model and empirical analysis

Gerard J. Tellis, Raj Sethuraman, G. Tellis, 2002 .

The effect of retail assortment size on perceptions, choice, and sales: Review and research directions

F. Martínez-López, J. Gázquez-Abad, R. Sethuraman, 2022, Journal of Retailing.