R. Sethuraman
发表
Gerard J. Tellis,
Raj Sethuraman,
G. Tellis,
1991
.
Raj Sethuraman,
R. Sethuraman,
2003
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R. Sethuraman,
2001
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Jagmohan S. Raju,
Raj Sethuraman,
Sanjay K. Dhar,
1995
.
Raj Sethuraman,
R. Sethuraman,
1995
.
R. Kerin,
R. Sethuraman,
1998
.
James A. Narus,
James C. Anderson,
J. Narus,
1988
.
Raj Sethuraman,
Catherine A. Cole,
R. Sethuraman,
1999
.
How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
Gerard J. Tellis,
Richard A. Briesch,
Raj Sethuraman,
2011
.
J. Raju,
R. Sethuraman,
2013
.
Sudhir Voleti,
R. Sethuraman,
2013
.
V. Srinivasan,
Raj Sethuraman,
V. Srinivasan,
1999
.
J. Raju,
R. Sethuraman,
2012
.
R. Sethuraman,
2004
.
Sudhir Voleti,
R. Sethuraman,
2015
.
R. Sethuraman,
R. Subhashini,
B. Anandh,
2020,
Medico-Legal Update.
Dinesh K. Gauri,
Anne L. Roggeveen,
Dhruv Grewal,
2021
.
R. Sethuraman,
1992
.
Anne L. Roggeveen,
R. Sethuraman,
2020,
Journal of Retailing.
R. Sethuraman,
1995
.
R. Sethuraman,
2018
.
Catherine A. Cole,
R. Sethuraman,
1997
.
Ananthanarayanan Parasuraman,
Raj Sethuraman,
A. Parasuraman,
2005
.
V. Srinivasan,
R. Sethuraman,
2002
.
F. Martínez-López,
J. Gázquez-Abad,
R. Sethuraman,
2021
.
Raj Sethuraman,
R. Sethuraman,
John D. Mittelstaedt,
1992
.
Subhadip Roy,
R. Sethuraman,
Rashmita Saran,
2016
.
Anne L. Roggeveen,
R. Sethuraman,
2019,
Journal of Retailing.
Anne L. Roggeveen,
R. Sethuraman,
2020,
Journal of Retailing.
Subhadip Roy,
R. Sethuraman,
Rashmita Saran,
2016
.
Raj Sethuraman,
Roger A. Kerin,
William L. Cron,
2005
.
Katrijn Gielens,
Ronn J. Smith,
R. Sethuraman,
2021
.
Raj Sethuraman,
R. Sethuraman,
2009,
Mark. Sci..
Katrijn Gielens,
Raj Sethuraman,
Katrijn Gielens,
2014
.
R. Sethuraman,
1996
.
R. Sethuraman,
A. Veeriya,
V. Memorial,
2014
.
R. Sethuraman,
R. Subhashini,
2020
.
Raja Rajeswari Sethuraman,
John Sanjeev Kumar Athisayam,
R. Sethuraman,
2021,
Arabian Journal for Science and Engineering.
R. Sethuraman,
G. Sneha,
D. Swetha Bhargavi,
2017,
2017 International Conference on Information Communication and Embedded Systems (ICICES).
Anne L. Roggeveen,
R. Sethuraman,
2020,
Journal of Retailing.
Gerard J. Tellis,
Raj Sethuraman,
G. Tellis,
2002
.
F. Martínez-López,
J. Gázquez-Abad,
R. Sethuraman,
2022,
Journal of Retailing.