Malcolm J. Wright

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Forecasting new product trial with analogous series

Malcolm J. Wright, P. Stern, 2015 .

MANAGERS' KNOWLEDGE OF MARKETING PRINCIPLES : THE CASE OF NEW PRODUCT DEVELOPMENT

Malcolm Wright, Malcolm J. Wright, S. Cierpicki, 2002 .

The relative incidence of positive and negative word of mouth: A multi-category study

Kathy Hammond, Malcolm Wright, Kathy Hammond, 2007 .

Predicting elections from politicians’ faces

Kesten C. Green, J. Armstrong, Randall J. Jones, 2010 .

Is digital advertising effective under conditions of low attention?

Irene Santoso, G. Trinh, Malcolm J. Wright, 2020 .

New Product Diffusion Models in Marketing: An Assessment of Two Approaches

Don Charlett, Malcolm J. Wright, 1995 .

Consumer Behaviour: Applications in Marketing

R. East, M. Vanhuele, Malcolm J. Wright, 2008 .

A contingency model of marketing information

Nicholas J. Ashill, Malcolm Wright, N. Ashill, 1998 .

Fundamental patterns of in-store shopper behavior

Bill Page, Rachel Kennedy, Svetlana Bogomolova, 2017 .

Do the NBD Dirichlet's empirical generalisations hold true for radio listening?

Malcolm J. Wright, G. Lees, 2009 .

Market statistics for the Dirichlet model: Using the Juster scale to replace panel data

Byron Sharp, Anne Sharp, Malcolm J. Wright, 2002 .

The effects of brand origin and country-of-manufacture on consumers' institutional perceptions and purchase decision-making

Hongzhi Gao, D. Mather, Malcolm J. Wright, 2020 .

The public remain uninformed and wary of climate engineering

Pamela M. Feetham, Malcolm J. Wright, D. Teagle, 2020, Climatic Change.

Predicting Willingness to Donate Blood

Philip Gendall, Malcolm J. Wright, Judith L. Holdershaw, 2003 .

A Validation of the Bass New Product Diffusion Model in New Zealand

Malcolm J. Wright, Clinton Upritchard, T. Lewis, 2000 .

Empirical Regularities in Average Price Paid across Different Types of Households

G. Trinh, Malcolm J. Wright, V. Pare, 2017 .

The adoption of new prescription drugs is strongly associated with prior category prescribing rate

Malcolm J. Wright, P. Stern, 2016 .

Viva La Revolution! for Evidence-Based Marketing We Strive

Byron Sharp, R. Kennedy, Malcolm J. Wright, 2017 .

Patterns of purchase loyalty for retail payment methods

Malcolm J. Wright, 2002 .

Does the duplication of viewing law apply to radio listening

Malcolm J. Wright, G. Lees, 2013 .

The Temporal Stability of the NBD-Dirichlet Model Parameters

Malcolm J. Wright, Carl Driesener, Lara Stocchi, 2011 .

Predicting Willingness to Donate Blood Predicting Willingness to Donate Blood

Philip Gendall, Malcolm J. Wright, Judith L. Holdershaw, 2003 .

Re-examining age-related loyalty for low-involvement purchasing

Pamela M. Feetham, Malcolm J. Wright, P. Stern, 2022, European Journal of Marketing.

Empirical Generalization in Marketing

Malcolm J. Wright, 2015 .

Does the Duplication of Purchase Law Apply to Radio Listening

Malcolm J. Wright, G. Lees, 2009 .

Bias and variability in purchase intention scales

Malcolm Wright, Malcolm J. Wright, Murray MacRae, 2007 .

Predicting future consumer purchases in grocery retailing with the condensed Poisson lognormal model

Giang Trinh, Malcolm Wright, G. Trinh, 2022, Journal of Retailing and Consumer Services.

Extended conditional trend analysis: Predicting triple period buyer flows with a tri‐variate NBD model

J. Dawes, Byron Sharp, G. Trinh, 2021, Journal of Consumer Behaviour.

It's a Dirichlet World

J. Dawes, Byron Sharp, L. Meyer-Waarden, 2012, Journal of Advertising Research.

The Logical Limitations of Target Marketing

Malcolm Wright, Don Esslemont, Malcolm J. Wright, 1994 .

PROGRESS IN MARKETING KNOWLEDGE

Malcolm J. Wright, Zane Kearns, 1998 .

Dirichlet implications for portfolio management

Malcolm J. Wright, Carl Driesener, C. Rungie, 2021, Journal of Consumer Behaviour.

A quantitative evaluation of the public response to climate engineering

Pamela M. Feetham, Malcolm J. Wright, D. Teagle, 2014 .

Why familiar brands are sometimes harder to remember

Malcolm J. Wright, Carl Driesener, Lara Stocchi, 2016 .

The Link Between Supervisor-Subordinate Computer-Mediated Immediate Behaviors and Organizational Identification in U.S., English, and Australian Organizations

Malcolm J. Wright, J. Cullinane, S. Croucher, 2022, Management Communication Quarterly.

Predicting blood donation behaviour: further application of the theory of planned behaviour

Philip Gendall, Malcolm J. Wright, Judith Holdershaw, 2011 .

Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments

Malcolm J. Wright, J. Elms, Alexander Schnack, 2021, Journal of Retailing and Consumer Services.

Does the locomotion technique matter in an immersive virtual store environment? – Comparing motion-tracked walking and instant teleportation

Alexander Schnack, Judith Holdershaw, Malcolm Wright, 2021 .

The impact of autobiographical memory on brand retrieval and purchase intention

Malcolm J. Wright, Lara Stocchi, Rachel Fuller, 2021 .

Predicting future purchases with the Poisson log-normal model

Cam Rungie, John Dawes, Carl Driesener, 2014 .

Predicting future purchases with the Poisson log-normal model

J. Dawes, G. Trinh, Malcolm J. Wright, 2013, Marketing letters.

Are Australasian brands different

Byron Sharp, Anne Sharp, Malcolm J. Wright, 1998 .

Predicting behaviour: comparing the performance of factual versus attitudinal approaches

Philip Gendall, V. Melnyk, Malcolm J. Wright, 2018 .

A New Theorem for Optimizing the Advertising Budget

Malcolm Wright, Malcolm J. Wright, 2009, Journal of Advertising Research.

The Natural Monopoly Effect in Brand Image Associations

Malcolm J. Wright, Lara Stocchi, Rachel Fuller, 2017 .

How to grow a brand: Retain or acquire customers? ☆

Erica Riebe, Byron Sharp, Malcolm Wright, 2014 .

Regularities in the consumption of a subscription service

Malcolm J. Wright, Richard Lee, C. Rungie, 2011 .

The Ombudsman: Verification of Citations: Fawlty Towers of Knowledge?

J. Scott Armstrong, Malcolm Wright, J. Armstrong, 2008, Interfaces.

Practice ownership – past, present and future

Malcolm J. Wright, 2011, A & A Practice.

The Relationship Between Mathematical Performance and GDP per Capita

Malcolm J. Wright, Eric DiCorrado, K. Kelly, 2015 .

Do preferences for fair trade rely on ethical argument or logos

Pamela M. Feetham, Malcolm J. Wright, M. Avis, 2016 .

Uniting Contemplative Theory and Scientific Investigation: Toward a Comprehensive Model of the Mind

Joseph L. Sanguinetti, M. Sacchet, Malcolm J. Wright, 2023, Mindfulness.

An exploratory investigation of shopper behaviour in an immersive virtual reality store

Alexander Schnack, Malcolm Wright, Judith Holdershaw, 2020 .

Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability.

Alexander Schnack, Malcolm J Wright, Judith L Holdershaw, 2019, Food research international.

Snap Judgement Polling: Street Interviews Enabled by New Technology

Malcolm J. Wright, Katherine Anderson, M. Wheeler, 2011 .

Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns

Byron Sharp, Malcolm Wright, Byron Sharp, 2002 .

Remembering less, or needing less? Age-related differences in the purchase funnel

Pamela M. Feetham, Malcolm J. Wright, P. Stern, 2023, Marketing Letters.

Empirical generalisations in customer mindset metrics

Pamela M. Feetham, Malcolm J. Wright, P. Stern, 2021 .

Switching banks: Old bank gone but not forgotten

R. Garland, Malcolm J. Wright, G. Lees, 2007 .

University of Pennsylvania Scholarlycommons Guidelines for Science: Evidence and Checklists Guidelines for Science: Evidence and Checklists

Kesten C. Green, R. Fildes, H. Arkes, 2022 .

Wharton School 4-7-2011 Evidence-based Advertising

Kesten C. Green, R. Pieters, J. S. Armstrong, 2016 .

4-7-2011 Evidence-based Advertising

Kesten C. Green, R. Pieters, J. S. Armstrong, 2014 .

Are Promoters Valuable Customers? An Application of the Net Promoter Scale to Predict Future Customer Spend

Pamela M. Feetham, Malcolm J. Wright, P. Mecredy, 2018 .

Knowledge Claims in Marketing

Malcolm J. Wright, D. Esslemont, 1997 .

Mind the attention gap: how does digital advertising impact choice under low attention?

Irene Santoso, G. Trinh, Malcolm J. Wright, 2021, European Journal of Marketing.

Public engagement with emerging technologies: Does reflective thinking affect survey responses?

Pamela M. Feetham, Malcolm J. Wright, D. Teagle, 2021, Public understanding of science.

If you think about it more, do you want it more? The case of fairtrade

Pamela M. Feetham, Malcolm J. Wright, M. Avis, 2019 .

Folk Psychology and Marketing Science

Malcolm J. Wright, 1998 .

Descriptive and evaluative attributes: what relevance to marketers?

Philip Gendall, J. Hoek, Malcolm J. Wright, 2000 .

Do Subscription Markets Show Dirichlet Patterns

Byron Sharp, Malcolm J. Wright, 2000 .

Double jeopardy in brand defection

E. Riebe, Malcolm J. Wright, 2010 .

Making Survey-Based Price Experiments More Accurate

Tony Lewis, Malcolm Wright, Philip Gendall, 1999 .

Environmental Attitude Behaviour Correlations in 21 Countries

Malcolm J. Wright, Babs Klÿn, 1998 .

Some Philosophical Problems for Service-Dominant Logic in Marketing

Malcolm J. Wright, D. Russell, 2012 .

Qualitative evaluations of new scientific concepts: Accurate, fast, easy and inexpensive

Malcolm Wright, Pamela M. Feetham, Dh Teagle, 2016 .