Terry Elrod

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Internal analysis of market structure: Recent developments and future prospects

Terry Elrod, Terry Elrod, 1991 .

A Management Science Assessment of a Behavioral Measure of Brand Loyalty

Terry Elrod, 1988 .

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling

Michel Wedel, Wagner A. Kamakura, Jeongwen Chiang, 1999 .

An Empirical Evaluation of Aggregation Approaches for Developing Market Segments

Russell S. Winer, Terry Elrod, R. Winer, 1982 .

Inferring Market Structure from Customer Response to Competing and Complementary Products

Wagner A. Kamakura, Gary J. Russell, Rick L. Andrews, 2001 .

Choice Map: Inferring a Product-Market Map from Panel Data

Terry Elrod, Terry Elrod, 1988 .

Parsimonious Structural Equation Models for Repeated Measures Data, with Application to the Study of Consumer Preferences

G. Häubl, Steve Tipps, Terry Elrod, 2012 .

Discrete and continuous representation of heterogeneity

Michel Wedel, Wagner A. Kamakura, Scott A. Neslin, 1999 .

The Development of Distinct Choice Process Segments over Time: A Stochastic Modeling Approach

Donald R. Lehmann, William L. Moore, Terry Elrod, 1982 .

What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information

Gerald Häubl, Terry Elrod, G. Häubl, 2012 .

The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis

Terry Elrod, K. Chrzan, 2007 .

Consumer Learning Through Experience: a Study and Experimental Paradigm

Joel Huber, Terry Elrod, 1981 .

Career Assessment and the Cognitive Vocational Maturity Test

Terry Elrod, B. Westbrook, C. Wynne, 1996 .

An Empirical Comparison of Ratings-Based and Choice-Based Conjoint Models

Jordan J. Louviere, Terry Elrod, Krishnakumar S. Davey, 1992 .

An Extended Random Coefficients Model, with Application to Metric Conjoint Analysis

Gerald Häubl, Terry Elrod, G. Häubl, 2001 .

A new integrated model of noncompensatory and compensatory decision strategies

Terry Elrod, Richard D. Johnson, Terry Elrod, 2004 .

Time and product variety competition in the book distribution industry

Joseph D. Blackburn, Terry Elrod, J. Blackburn, 1991 .

The impact of congruity between brand name and country of production on consumers' product quality judgments

G. Häubl, Terry Elrod, 1999 .

A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data

Terry Elrod, Michael Keane, M. Keane, 1995 .

Inferring an ideal-point product-market map from consumer panel data

Terry Elrod, Terry Elrod, 1988 .

Internal analysis of market structure: Recent developments and future prospects

Terry Elrod, 1991 .