Kenneth Anselmi

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A Brand's Advertising and Promotion Allocation Strategy: The Role of the Manufacturer's Relationship with Distributors as Moderated by Relative Market Share

Kenneth Anselmi, 2000 .

Modular Experiential Learning for Business-to-Business Marketing Courses

R. Frankel, Kenneth Anselmi, 2004 .

A Return to Discrete Exchange

Kenneth Anselmi, 1997 .

Big Brother or big bother? E‐monitoring the salesforce

Dawn R. Deeter-Schmelz, Kenneth Anselmi, S. DelVecchio, 2013 .

Cognitive Style as an Antecedent to Adaptiveness, Customer Orientation, and Self-Perceived Selling Performance

R. P. McIntyre, Kenneth Anselmi, R. Claxton, 2000 .

THE EFFECT OF GOVERNANCE STRUCTURE ON PERFORMANCE: A CASE STUDY OF EFFICIENT CONSUMER RESPONSE

R. Frankel, Kenneth Anselmi, J. Whipple, 1999 .

Measuring returns management orientation

Haozhe Chen, Mauro Falasca, Kenneth Anselmi, 2017 .

The role of returns management orientation, internal collaboration, and information support in reverse logistics

Haozhe Chen, Kenneth Anselmi, E. Mai, 2012 .

Performance in Product versus Service Supplier Relationships

J. M. Whipple, R. Frankel, Kenneth Anselmi, 2002 .

Sales Force Automation Tools for Small Businesses

Kenneth Anselmi, S. DelVecchio, 2006 .