A. Baldauf

发表

The strategic role of the sales force: perceptions of senior sales executives

W. L. Cron, T. W. Leigh, A. Baldauf, 2014 .

Performance consequences of brand equity management: evidence from organizations in the value chain

Karen S. Cravens, Artur Baldauf, A. Baldauf, 2003 .

The influence of formal and informal sales controls on customer-directed selling behaviors and sales unit effectiveness

Paolo Guenzi, N. Panagopoulos, A. Baldauf, 2014 .

Sales Management Control Research—Synthesis and an Agenda For Future Research

N. Piercy, D. Cravens, A. Baldauf, 2005 .

Exploring the Effect of Distinct Family Firm Reputation on Consumers' Preferences

Torsten M. Pieper, Artur Baldauf, Joseph F. Hair, 2013 .

Creating Innovation Positional Advantages: The Combined Role of Market Intelligence, Innovativeness and Learning

Simone A. Schweiger, A. Baldauf, Artur Baldauf, 2012 .

The effect of moderators on the salesperson behavior performance and salesperson outcome performance and sales organization effectiveness relationships

Artur Baldauf, David W. Cravens, D. Cravens, 2002 .

Examining Business Strategy, Sales Management, and Salesperson Antecedents of Sales Organization Effectiveness

N. Piercy, D. Cravens, A. Baldauf, 2001 .

Improving the Effectiveness of Field Sales Organizations

D. Cravens, A. Baldauf, Artur Baldauf, 1999 .

Management framework guiding strategic thinking in rapidly changing markets

N. Piercy, D. Cravens, A. Baldauf, 2009 .

The complementarity of strategic orientations: A meta‐analytic synthesis and theory extension

Simone A. Schweiger, C. Zamudio, A. Baldauf, 2019, Strategic Management Journal.

Making the Invisible Visible: Guidelines for the Coding Process in Meta-Analyses

Simone A. Schweiger, A. Baldauf, Jessica Villiger, 2021, Organizational Research Methods.

The Effects of Long-Term Debt on a Firm's New Product Pricing Policy in Duopolistic Markets

E. Dockner, A. Baldauf, H. Reisinger, 2000 .

The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis

Karen S. Cravens, A. Diamantopoulos, A. Baldauf, 2009 .

Examining determinants of export performance in small open economies

D. Cravens, A. Baldauf, Udo Wagner, 2000 .

Commentary: practical insights for sales force digitalization success: the scholar’s perspective

W. L. Cron, A. Baldauf, Artur Baldauf, 2021 .

Consequences of sales management control in field sales organizations: a cross-national perspective

D. Cravens, A. Baldauf, Kegn Grant, 2002 .