G. Cressman

Incorporating Competitive Strategy in Pricing Strategy

G. Cressman, 2012 .

The Lean vs. Anorexic Marketer

G. Cressman, 1994 .

How to manage an aggressive competitor

Thomas T. Nagle, G. Cressman, 2002 .

Commentary on the Organization Science Special Issue on Complexity

Richard J. Schonberger, Michael X Cohen, Awi Federgruen, 1999 .

Value-based Pricing: A State-of-the-Art Review

G. Cressman, 2012 .

Avoiding Myopia: Seeing The Competition

G. Cressman, 1996 .

Commentary on Industrial Pricing: Theory and Mangerial Practice

G. Cressman, 1999 .