Zhuping Liu

Dynamics and Peer Effects of Brand Revenue in College Sports

Jason A. Duan, V. Mahajan, Zhuping Liu, 2015, International Journal of Research in Marketing.

Flirting with the enemy: online competitor referral and entry-deterrence

Raghunath Singh Rao, Zhuping Liu, Jianqiang Zhang, 2018 .

Concrete waste-derived aggregate for concrete manufacture

J. Chew, Xingzhong Yuan, Zhuping Liu, 2022, Journal of Cleaner Production.

Flying with a net, and without: Preventative devices and self-control

Raghunath Singh Rao, Zhuping Liu, J. Irwin, 2020, International Journal of Research in Marketing.

Flirting with the enemy: online competitor referral and entry-deterrence

Raghunath Singh Rao, Zhuping Liu, Jianqiang Zhang, 2017, Quantitative Marketing and Economics.

Modeling the Impact of Partial Information Sharing in a Three-echelon Supply Chain

Shouyang Wang, Qiuhong Zhao, Jianming Shi, 2013, Asia Pac. J. Oper. Res..

Push and pull : targeting and couponing in mobile marketing

Zhuping Liu, 2017 .