S. Balachander

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How long has it been since the last deal? Consumer promotion timing expectations and promotional response

Yan Liu, S. Balachander, 2014 .

Monitoring the Dynamics of Brand Equity Using Store-Level Data

Manohar U. Kalwani, S. Sriram, S. Balachander, 2007 .

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

S. Ghose, S. Balachander, 2003 .

Selection of product line qualities and prices to signal competitive advantage

K. Srinivasan, S. Balachander, 1994 .

The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Subramanian Balachander, Krista J. Li, Yan Liu, 2017 .

On the optimal number of advertising slots in a generalized second-price auction

Karthik N. Kannan, Subramanian Balachander, Karthik Kannan, 2012, Marketing Letters.

Bayesian estimation of a simultaneous probit model using error augmentation: An application to multi-buying and churning behavior

S. Balachander, Bikram Ghosh, Bikram P. Ghosh, 2013, Quantitative Marketing and Economics.

Pricing of Advertisements on the Internet

Karthik N. Kannan, S. Balachander, 2007 .

Understanding the Simultaneous Effects of Category Fit and Order of Entry on Consumer Perceptions of Brand Extensions

James L. Oakley, S. Sriram, S. Balachander, 2005 .

How long has it been since the last deal? Consumer promotion timing expectations and promotional response

Yan Liu, S. Balachander, 2013, Quantitative Marketing and Economics.

Bayesian estimation of a simultaneous probit model using error augmentation: An application to multi-buying and churning behavior

S. Balachander, Bikram Ghosh, 2013, Quantitative Marketing and Economics.

On the optimal number of advertising slots in a generalized second-price auction

Karthik N. Kannan, A. Kim, S. Balachander, 2012, Marketing Letters.

Warranty Signalling and Reputation

Subramanian Balachander, S. Balachander, 2001, Manag. Sci..

Limited Edition Products: When and When Not to Offer Them

Subramanian Balachander, Axel Stock, S. Balachander, 2009, Mark. Sci..

The Making of a "Hot Product": A Signaling Explanation of Marketers' Scarcity Strategy

Subramanian Balachander, Axel Stock, S. Balachander, 2005, Manag. Sci..

Modifying Customer Expectations of Price Decreases for a Durable Product

Kannan Srinivasan, Subramanian Balachander, K. Srinivasan, 1998 .

Research Note - Competitive Bundling and Counterbundling with Generalist and Specialist Firms

Bikram Ghosh, Subramanian Balachander, S. Balachander, 2007, Manag. Sci..

Gaining More by Stocking Less: A Competitive Analysis of Product Availability

P. Farquhar, S. Balachander, 1994 .

Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions

Bikram Ghosh, Subramanian Balachander, Axel Stock, 2010, Mark. Sci..

Crowdfunding Project Design: Optimal Product Menu and Funding Target

Qiang Liu, S. Balachander, Xiaofeng Liu, 2021 .

Increasing Quality Sequence: When Is It an Optimal Product Introduction Strategy?

Subramanian Balachander, Mahmood Pedram, M. Pedram, 2015, Manag. Sci..

Coordinating Traditional Media Advertising and Search Advertising

Subramanian Balachander, A. Kim, S. Balachander, 2014 .

Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable

S. Sriram, Pradeep K. Chintagunta, Manohar U. Kalwani, 2007, Manag. Sci..

Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation

James L. Oakley, A. Duhachek, S. Sriram, 2008 .

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Venkatesh Shankar, P. K. Kannan, Ram Bezawada, 2009 .

An Empirical Analysis of Scarcity Strategies in the Automobile Industry

Yan Liu, Subramanian Balachander, Axel Stock, 2009, Manag. Sci..

A Theoretical and Empirical Analysis of Alternate Auction Policies for Search Advertisements

Karthik N. Kannan, D. Schwartz, S. Balachander, 2009 .