A. Hahn

Firm Value Creation through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China

Christian Homburg, Josef Vollmayr, A. Hahn, 2014 .

How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority

Christian Homburg, O. Jensen, A. Hahn, 2012 .

The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy

Philipp G. Sandner, Christian Homburg, Torsten Bornemann, 2013 .

Looking beyond the Horizon: How to Approach the Customers’ Customers in Business-to-Business Markets

Christian Homburg, Christian Homburg, A. Hahn, 2014 .

Why Do SMEs File Trademarks? Insights from Firms in Innovative Industries

Philipp G. Sandner, Christian Fisch, J. Block, 2015 .

Steering the Sales Force for New Product Selling: Why Is it Different, and How Can Firms Motivate Different Sales Reps?

Christian Homburg, A. Hahn, Sebastian Hohenberg, 2018, Journal of Product Innovation Management.

The Use of Online Platforms in the Fight Against Black Market Sales of Football Tickets – Empirical Evidence from Germany

A. Hahn, Sebastian Kaiser-Jovy, Markus Breuer, 2017 .

Product service bundles: no simple solution

A. Hahn, Michèle Morner, 2011 .