Dongdae Lee

发表

Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research

Michael R. Hyman, M. Hyman, Dennis A. Kopf, 2010 .

Hedonic/Functional Congruity Between Stores and Private Label Brands

M. Hyman, Dongdae Lee, 2008 .

ASSOCIATION FOR CONSUMER RESEARCH

Dongdae Lee, 2015 .

The Portrayal of People in Magazine Advertisements:: The United States and Korea

Bob D. Cutler, Dongdae Lee, R. Javalgi, 1995 .

Effects of partitioned country image in the context of brand image and familiarity

Gopala Ganesh, Dongdae Lee, G. Ganesh, 1999 .

Outshopping Through the Internet: A Multicountry Investigation

A. Paswan, Dongdae Lee, G. Ganesh, 2009 .

Effects of Perceived Quality, Product Category Similarity, and Brand Breadth on Consumers' Perceptions of Brand Extensions: Tests of Categorization Theory and Cognitive Response Theory

Dongdae Lee, 1994 .

Effects of Partitioned Country of Origin Information on Buyer Assessment of Binational Products

Dongdae Lee, Sang-Yeoul Bae, 1999 .