S. Chaiy

Why Do Firms Enter a New Product Market? A Two‐Dimensional Framework for Market Entry Motivation and Behavior

Namwoon Kim, S. Min, S. Chaiy, 2015 .

“Made in” versus “Shipped from”: Country-of-Delivery-Origin Effects and the Role of Perceived Risk

S. Chaiy, Sunghoe Lee, Sohyoun Shin, 2012 .

How does CRM technology transform into organizational performance? A mediating role of marketing capability☆

Jeong-eun Park, Woojung Chang, S. Chaiy, 2010 .

Parameter estimation for the thurstone case III model

D. B. MacKay, S. Chaiy, 1982 .

Mediating Roles of trial and learning stage on the outcomes of consumer involvement

C. W. Park, S. Chaiy, H. Assael, 1984 .

Frequency of CRM implementation activities: a customer-centric view

Alan J. Dubinsky, Jeong-eun Park, S. Chaiy, 2012 .