Purvi Shah

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Managing customer reactions to brand deletion in B2B and B2C contexts

Purvi Shah, 2020 .

Why do firms delete brands? Insights from a qualitative study

Purvi Shah, Purvi Shah, 2017 .

Unclarity confusion and expiration date labels in the United States: A consumer perspective

Purvi Shah, Adrienne Hall-Phillips, 2017 .

Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management

Purvi Shah, 2015 .

A paler shade of green: implications of green product deletion on supply chains

J. Sarkis, Qingyun Zhu, Purvi Shah, 2020, Int. J. Prod. Res..

SUMMATIVE AND FORMATIVE EVALUATION OF MARKETING TEACHING PORTFOLIOS: A PEDAGOGICAL COMPETENCE-BASED RUBRIC

Debra A. Laverie, Sreedhar Madhavaram, Purvi Shah, 2020 .

DEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETING EDUCATION: PEDAGOGICAL COMPETENCE AS AN ORGANIZING FRAMEWORK FOR TEACHING PORTFOLIOS

Debra A. Laverie, Sreedhar Madhavaram, Purvi Shah, 2019, Marketing Education Review.

Product Deletion in the Information Technology Industry

Purvi Shah, 2019, IEEE Engineering Management Review.

Culling the brand portfolio: brand deletion outcomes and success factors

Purvi Shah, Purvi Shah, 2017 .

Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management

Purvi Shah, 2015, Journal of Brand Management.

Antecedents and Implications of Expiration Date Search Effort

Purvi Shah, Adrienne Hall-Phillips, 2018 .

Addition by subtraction: Integrating product deletion with lean and sustainable supply chain management

Joseph Sarkis, Qingyun Zhu, J. Sarkis, 2018, International Journal of Production Economics.

Product deletion and its impact on supply chain environmental sustainability

Qingyun Zhu, Purvi Shah, Qingyun Zhu, 2018 .

Green product deletion decisions: An integrated sustainable production and consumption approach

Joseph Sarkis, Chunguang Bai, Purvi Shah, 2018, Ind. Manag. Data Syst..

A paler shade of green: implications of green product deletion on supply chains

J. Sarkis, Qingyun Zhu, Purvi Shah, 2018, Int. J. Prod. Res..

A Bibliometric Review of Brand and Product Deletion Research: Setting a Research Agenda

J. Sarkis, Qingyun Zhu, Purvi Shah, 2021, IEEE Transactions on Engineering Management.

A Few Interventions and Offerings from Five Movement Lawyers to the Access to Justice Movement

Purvi Shah, Thomas B. Harvey, M. Jagannath, 2018 .

Review Paper on Financial Inclusion-The Means of Inclusive Growth

Purvi Shah, Purvi Shah, Medha Dubhashi, 2015 .

Video Blogs: A Qualitative and Quantitative Inquiry of Recall and Willingness to Share

Eleanor T. Loiacono-Mello, Huimin Ren, Purvi Shah, 2017, HCI.

Social media activism for resurrecting deleted brands: the role of consumers’ psychological reactance

Eleanor T. Loiacono, Purvi Shah, Fadi Almazyad, 2023, Journal of Brand Management.