Gokcen Coskuner-Balli

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Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management

Burçak Ertimur, Gokcen Coskuner-Balli, Burçak Ertimur, 2015 .

The aura of new goods: How consumers mediate newness

Gokcen Coskuner-Balli, Özlem Sandıkçı, 2014 .

Citizen-Consumers Wanted: Revitalizing the American Dream in the Face of Economic Recessions, 1981–2012

Gokcen Coskuner-Balli, 2020 .

The Status Costs of Subordinate Cultural Capital: At-Home Fathers’ Collective Pursuit of Cultural Legitimacy through Capitalizing Consumption Practices

Gokcen Coskuner-Balli, Craig J Thompson, 2013 .

Market practices of legitimization

Gokcen Coskuner-Balli, 2013 .

Countervailing market responses to corporate co-optation and the ideological recruitment of consumption communities

Gokcen Coskuner-Balli, Craig J Thompson, 2007 .

Enchanting Ethical Consumerism

Gokcen Coskuner-Balli, Craig J Thompson, 2007 .

A Prognosis on Consumerism

Can Uslay, Gokcen Coskuner-Balli, 2013 .

Institutional Work and Brand Strategy in the Contested Cannabis Market

Gokcen Coskuner-Balli, Ekin Pehlivan, Mine Üçok Hughes, 2021, Journal of Macromarketing.

Performative structures, American exceptionalism, and the legitimation of free trade

Gokcen Coskuner-Balli, Gulnur Tumbat, 2017 .

Brands Expressing Compassion and Care through Advertising

Burçak Ertimur, Gokcen Coskuner-Balli, 2021 .

Legitimation in the Marketplace

Gokcen Coskuner-Balli, Ashlee Humphreys, 2009 .

Do Marketing Media Have Life Cycles? The Case Of Product Do Marketing Media Have Life Cycles? The Case Of Product Placement In Movies Placement In Movies

Ekaterina V. Karniouchina, Prashanth U. Nyer, Glenn M. Pfeiffer, 2022 .