Ying-Kai Liao

发表

Acquiring Top Management Team, Core Competence through Absorptive Capacity and Entrepreneurial Orientation

Phuoc-Thien Nguyen, A. Bui, Ying-Kai Liao, 2019 .

A Qualitative Investigation of Antecedents, Mediators, Moderators, and Outcomes of Brand Equity.

Phuoc-Thien Nguyen, Ying-Kai Liao, 2018, The Journal of Social Sciences Research.

Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention

Wann‐Yih Wu, Ying-Kai Liao, Thi-That Pham, 2020 .

Influential Factors for Team Reflexivity and New Product Development

Adriana A. Amaya Rivas, Wann‐Yih Wu, Ying-Kai Liao, 2017 .

THE EFFECTS OF INNOVATION IMPLEMENTATION AND SPEED TO MARKET ON THE RELATIONSHIP BETWEEN TEAM SENSE-MAKING, TRUST, AND NPD SUCCESS

Ying-Kai Liao, A. Amaya, Sixto Chang, 2019, International Journal of Innovation Management.

Examining the Role of Online Customer Reviews on Tourist Motivation: Destination and Revisit Intention

Phuoc-Thien Nguyen, Ying-Kai Liao, Kim Chi Nguyen Thi, 2018, The Journal of Social Sciences Research.

The Integration between Service Value and Service Recovery in the Hospitality Industry: An Application of QFD and ANP

Wann-Yih Wu, Alfiyatul Qomariyah, Wann‐Yih Wu, 2018, International Journal of Hospitality Management.

A balanced scorecard envelopment approach to assess airlines' performance

Wann-Yih Wu, Ying-Kai Liao, Wann‐Yih Wu, 2014, Ind. Manag. Data Syst..

The Integration of the Technology Acceptance Model and Value-Based Adoption Model to Study the Adoption of E-Learning: The Moderating Role of e-WOM

Wann‐Yih Wu, Ying-Kai Liao, Trang Quang Le, 2022, Sustainability.

Consumer Inertia Matter in the Context of Online Shopping:Social Identity Approach

Ching-Ying Huang, S. Fang, Ying-Kai Liao, 2012 .

Examining the in fl uence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites

Adriana A. Amaya Rivas, Ying-Kai Liao, D. Tien, 2022 .

Unveiling the role of entrepreneurial knowledge and cognition as antecedents of entrepreneurial intention: a meta-analytic study

Andrea Caputo, Nguyen Van Anh, Ying-Kai Liao, 2022, International Entrepreneurship and Management Journal.

The Intermediary Effect of Attachment Behavior in Live Streaming Marketing

Ying-Kai Liao, Shu Wang, Tsongming Lin, 2022, Modern Economics & Management Forum.

The Roles of Service Recovery and Perceived Justice on Post-Recovery Satisfaction in M-Commerce

Giang Nu To Truong, Ying-Kai Liao, Yen Thi Do, 2022, Sustainability.

Unraveling the effects of entrepreneurial passion and entrepreneurship education on entrepreneurial intention: The moderating role of demographic characteristics

Nguyen Van Anh, Ying-Kai Liao, H. Yeong, 2022, Global Business and Organizational Excellence.

Psychological and Relational Moderators for the Relationship Between Brand Equity and Its Consequences

Giang Nu To Truong, Ying Kai Liao, Phuong Minh Binh Nguyen, 2020, J. Electron. Commer. Organ..

Applying conjoint analysis to evaluate consumer preferences toward subcompact cars

Wann-Yih Wu, Ying-Kai Liao, Anon Chatwuthikrai, 2014, Expert Syst. Appl..

Understanding factors influencing information communication technology adoption behavior: The moderators of information literacy and digital skills

Tai-Kuei Yu, Mei-Lan Lin, Ying-Kai Liao, 2017, Comput. Hum. Behav..

Toward a Comprehensive Model of Green Marketing and Innovative Green Adoption: Application of a Stimulus-Organism-Response Model

Ying-Kai Liao, Chia-Sheng Hung, Adriana A. Amaya Rivas, 2022, Sustainability.

Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites

Ying-Kai Liao, Adriana A. Amaya Rivas, Ying-Kai Liao, 2019, Asia Pacific Management Review.

The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions

Wann‐Yih Wu, Ying-Kai Liao, Shu Wang, 2021, Sustainability.

The Influence of Personality Traits on Intention to Purchase Green Products

Hai-Yen Thi Vuong, Giang Nu To Truong, Wann‐Yih Wu, 2022, Int. J. Serv. Sci. Manag. Eng. Technol..

A model of destination consumption, attitude, religious involvement, satisfaction, and revisit intention

Giang Nu To Truong, Wann‐Yih Wu, Ying-Kai Liao, 2021 .

The mediation effects of team information processing on new product development success: revising the role of innovation orientation and team unlearning

Wann‐Yih Wu, Ying-Kai Liao, A. Amaya, 2021 .

Investigating B-to-B Social Media Implementation: E-Marketing Orientation and Media Richness Perspective

Ying-Kai Liao, Candice Chang, Giang Nu To Truong, 2020, J. Electron. Commer. Organ..

Influence of Environmental Concerns and Moral Obligation on Purchase Intention: Evidence from Cambodia

Wann‐Yih Wu, Ying-Kai Liao, Thi-That Pham, 2021, Asian Journal of Business Research.

Cognitive, Experiential, and Marketing Factors Mediate the Effect of Brand Personality on Brand Equity

Teresa L. Ju, Adriana A. Amaya Rivas, Wann‐Yih Wu, 2017 .

The Mediation Roles of Brand Credibility and Attitude on the Performance of Cause-Related Marketing

Ying-Kai Liao, N. Anridho, 2013 .

An empirical model of university competitiveness and rankings: The effects of entrepreneurial behaviors and dynamic capabilities

Ying-Kai Liao, Ridhotullah Rezki Maulana Suprapto, 2023, Asia Pacific Management Review.