Ann-Marie Kennedy

发表

Conceptualisations of the consumer in marketing thought

Gene R. Laczniak, Ann-Marie Kennedy, Ann-Marie Kennedy, 2016 .

Indigenous Intellectual Property Rights: Ethical Insights for Marketers

Gene R. Laczniak, Ann-Marie Kennedy, 2014 .

Macro‐social marketing and social engineering: a systems approach

Andrew G. Parsons, Ann-Marie Kennedy, A. Parsons, 2012 .

Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning

Ann-Marie Kennedy, S. Kapitan, Nicole Berth, 2019, Industrial Marketing Management.

Social engineering and social marketing: why is one “good” and the other “bad”?

A. Parsons, Ann-Marie Kennedy, 2014 .

Socially Responsible (Macro-Social) Marketing

Ann-Marie Kennedy, J. Smith, 2022, Journal of Macromarketing.

Social fairness and social marketing

Ann-Marie Kennedy, Nicholas J. C. Santos, 2019, Journal of Social Marketing.

Alternative paradigms for sustainability: the Māori worldview

Ann-Marie Kennedy, Joya A. Kemper, Cathy McGouran, 2020 .

Macro-Social Marketing Research

Ann-Marie Kennedy, 2017 .

Upstream social marketing strategy

A. Parsons, Ann-Marie Kennedy, Joya A. Kemper, 2018 .

The Papal Encyclical Laudato Si ’ : A Focus on Sustainability Attentive to the Poor

Ann-Marie Kennedy, S. Santos, 2018 .

Influence of the Home Literacy Environment on Reading Motivation and Reading Comprehension

Ann-Marie Kennedy, K. Trong, 2010 .

From Unpaid Maternity Leave to Paid Parental Leave in New Zealand

K. Ravenswood, Ann-Marie Kennedy, 2012 .

Hacking the Marketing Education System: Using Macromarketing and the Circular Economy to Make a Better World

Ann-Marie Kennedy, Joya A. Kemper, Emily M . Moscato, 2022, Journal of Marketing Education.

Conceptualisations of the Consumer in Marketing Thought Conceptualisations of the Consumer in Marketing Thought

Ann-Marie Kennedy, 2022 .

Special Issue on Macro-Social Marketing

A. Parsons, Ann-Marie Kennedy, 2015 .

Macro-Social Marketing Overview

Ann-Marie Kennedy, 2019, Macro-Social Marketing Insights.

Historical inclusion and exclusion: New Zealand archives as primary resources for historical research

Jayne Krisjanous, Ann-Marie Kennedy, S. Welland, 2022, Journal of Historical Research in Marketing.

PIRLS 2011 Assessment Framework.

Michael O. Martin, Ina V. S. Mullis, Marian Sainsbury, 2009 .

Macro-social Marketing

Ann-Marie Kennedy, Ann-Marie Kennedy, 2016 .

Children’s consumption culture development through Christmas myths: ethical implications

Ann-Marie Kennedy, M. Lockie, M. Waiguny, 2021, Young Consumers.

PIRLS 2006 International Report IEA's Progress in International Reading Literacy Study in Primary Schools in 40 Countries

Pierre Foy, Michael O. Martin, P. Foy, 2007 .

Eco-Warriors: Shifting Sustainable Retail Strategy via Authentic Retail Brand Image

Ann-Marie Kennedy, S. Kapitan, Samuel Soo, 2016 .

Uncovering wicked problem's system structure: seeing the forest for the trees

Sean Sands, Ann-Marie Kennedy, Sommer Kapitan, 2017 .

A conceptual framework for transformative gamification services

E. Veer, Ann-Marie Kennedy, Afshin Tanouri, 2021, Journal of Services Marketing.

The history of New Zealand shop trading hours

Ann-Marie Kennedy, 2010 .

Children as Vulnerable Consumers in Online Environments

Ann-Marie Kennedy, Janine Williams, K. Jones, 2019, Journal of Consumer Affairs.

Progress in International Reading Literacy Study (PIRLS): PIRLS 2006 Technical Report.

Ina V. S. Mullis, Ann M. Kennedy, Michael O. Martin, 2007 .

PIRLS 2006 Assessment Framework and Specifications: Progress in International Reading Literacy Study.

Michael O. Martin, Ina V. S. Mullis, Marian Sainsbury, 2004 .

Hyper Norms

Gene R. Laczniak, Ann-Marie Kennedy, 2011 .

Searching for a Global Code of Conduct

Gene R. Laczniak, Ann-Marie Kennedy, 2011 .

An implementation framework for transformative gamification services

E. Veer, Ann-Marie Kennedy, Afshin Tanouri, 2023, Behaviour & Information Technology.

PIRLS 2006 Encyclopedia: A Guide to Reading Education in the Forty PIRLS 2006 Countries.

Ina V. S. Mullis, Kathleen L. Trong, I. Mullis, 2007 .

Evaluating Social Marketing Messages in New Zealand’s Like Minds Campaign and Its Effect on Stigma

Ann-Marie Kennedy, Joya A. Kemper, 2021, Social Marketing Quarterly.

Gift exchange: benefits sought by the recipient

P. Ballantine, A. Parsons, Ann-Marie Kennedy, 2011 .

Hyper Norms

Gene R. Laczniak, Ann-Marie Kennedy, 2011 .

Fast fashion : A wicked problem for macro-social marketing

Ann-Marie Kennedy, S. Sands, N. Bajaj, 2017 .