T. Nilsson

Rhetorical business – A study of marketing work in the spirit of contradiction

T. Nilsson, Tomas Nilsson, 2015 .

Public Preferences and Private Choices: Effect of Altruism and Free Riding on Demand for Environmentally Certified Pork

J. Lusk, K. Foster, T. Nilsson, 2007 .

Marketing (as) rhetoric: an introduction

T. Nilsson, C. Miles, Tomas Nilsson, 2018, Journal of Marketing Management.

Effects of income and social awareness on consumer WTP for social product attributes

David Ubilava, Jayson L. Lusk, Tomas Nilsson, 2010 .

How marketers argue for business – Exploring the rhetorical nature of industrial marketing work

T. Nilsson, Tomas Nilsson, 2019, Industrial Marketing Management.