S. Mühlmeier

发表

The Task-Oriented Approach

Sven Reinecke, Torsten Tomczak, Silke Mühlmeier, 2007 .

Strategic Orientation and Product Innovation: Exploring a Decompositional Approach

T. Tomczak, S. Mühlmeier, Jelena Spanjol, 2012 .

Who will buy electric cars? An empirical study in Germany

S. Mühlmeier, S. Henkel, Theo Lieven, 2011 .

Empirical Research on the Treacy/Wiersema Typology. A Critical Review and Proposal

T. Tomczak, S. Mühlmeier, Wolfgang Jenewein, 2007 .

The Task-Oriented Approach - A Contribution in Marketing Theory to the Further Development of the Resource-Based View

T. Tomczak, Sven Reinecke, S. Mühlmeier, 2004 .

The impact of sales encounters on brand loyalty

Martin Eisend, Torsten Tomczak, Silke Mühlmeier, 2010 .

The impact of manufacturer's radical innovation performance and brand strength on the manufacturer-retailer relationship

T. Tomczak, S. Mühlmeier, Sven Molner, 2010 .