Francisco Guzmán
发表
F. S. Parellada,
I. Moll,
Jordi Montaña,
2007
.
Francisco Guzmán,
Sally Baalbaki,
2016
.
Cleopatra Veloutsou,
C. Veloutsou,
Francisco Guzmán,
2017
.
Vicenta Sierra,
V. Sierra,
Francisco Guzmán,
2012
.
Francisco Guzmán,
Fayez Ahmad,
2020
.
A. Paswan,
Francisco Guzmán,
2009
.
Trang P. Tran,
Francisco Guzmán,
Sally Baalbaki,
2020
.
Audhesh K. Paswan,
A. Paswan,
Francisco Guzmán,
2015
.
Francisco Guzmán,
D. Davis,
2017
.
Blair Kidwell,
Francisco Guzmán,
Fayez Ahmad,
2022,
Journal of Business Research.
Francisco Guzmán,
D. Parris,
2022,
Journal of Product & Brand Management.
Geraldine R. Henderson,
Lenard Huff,
Francisco Guzmán,
2013
.
V. Sierra,
Jordi Montaña,
Francisco Guzmán,
2006
.
V. Pereira,
Francisco Guzmán,
M. Del Giudice,
2022,
International Marketing Review.
Shahid Nawaz,
Francisco Guzmán,
D. Plotkina,
2022,
Journal of Business Research.
Francisco Guzmán,
Ivar Sisniega-Campbell,
2012
.
Shahid Nawaz,
M. Nawaz,
Francisco Guzmán,
2022,
Journal of Business Research.
Daniela Langaro,
Bruno Schivinski,
T. Fernandes,
2020,
Journal of Brand Management.
Eric B. Kennedy,
Francisco Guzmán,
Nicholas Ind,
2021
.
Charlene A. Dadzie,
Francisco Guzmán,
A. Davari,
2015
.
S. Roper,
Francisco Guzmán,
Leonor Vacas de Carvalho,
2013
.
Shahid Nawaz,
M. Nawaz,
Francisco Guzmán,
2022,
Journal of business research.
A. Paswan,
Francisco Guzmán,
Robert O. Fabrize,
2017
.
A. Paswan,
J. Lewin,
Francisco Guzmán,
2017
.
Jordi Montaña,
I. Moll,
Jordi Montaña,
2007
.
Francisco Guzmán,
Fayez Ahmad,
2021,
Journal of Consumer Marketing.
A. Paswan,
Charles Blankson,
Trang P. Tran,
2020
.
A. Paswan,
Francisco Guzmán,
N. Tripathy,
2019,
Journal of Consumer Marketing.
A. Paswan,
Charles Blankson,
Francisco Guzmán,
2011
.
A. Paswan,
Francisco Guzmán,
Sajani Thapa,
2022,
Journal of Product & Brand Management.
Weng Marc Lim,
Francisco Guzmán,
Leslie Lang,
2022,
Journal of Business Research.
Francisco Guzmán,
Fernanda Muniz,
2021
.
Eric B. Kennedy,
Francisco Guzmán,
2016
.
A. Paswan,
Charles Blankson,
Francisco Guzmán,
2012
.
V. Sierra,
Francisco Guzmán,
2009
.
Francisco Guzmán,
Kirsten Cowan,
Francisco Guzmán,
2020,
Journal of Business Research.
Francisco Guzmán,
Fayez Ahmad,
2021,
European Journal of Marketing.
A. Paswan,
Iman Naderi,
Francisco Guzmán,
2018,
Journal of Retailing and Consumer Services.
Eric B. Kennedy,
A. Paswan,
Francisco Guzmán,
2018,
Journal of Creating Value.
Francisco Guzmán,
Sally Baalbaki,
2016,
Journal of Brand Management.
A. Paswan,
Zhi Pei,
Francisco Guzmán,
2020
.
C. Veloutsou,
M. Fetscherin,
Francisco Guzmán,
2019,
Journal of Product & Brand Management.
A. Paswan,
Francisco Guzmán,
Heather J. Crawford,
2019,
Journal of Product & Brand Management.
C. Veloutsou,
Francisco Guzmán,
G. Christodoulides,
2021,
International Marketing Review.
Eric B. Kennedy,
Francisco Guzmán,
2017
.
The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity
Francisco Guzmán,
Diego Alvarado-Karste,
2020
.
Francisco Guzmán,
Fernanda Muniz,
2021,
Journal of Brand Management.
Francisco Guzmán,
Karen L. Becker-Olsen,
2017
.
Francisco Guzmán,
Fayez Ahmad,
2023,
Journal of Product & Brand Management.
E. V. Steenburg,
Francisco Guzmán,
2019
.
Francisco Guzmán,
David Strutton,
D. Strutton,
2016
.
Nancy Spears,
Charles Blankson,
Francisco Guzmán,
2012
.
C. Veloutsou,
Pramod Iyer,
Francisco Guzmán,
2022,
Journal of Marketing Management.
A. Paswan,
Francisco Guzmán,
2017
.
No matter what you do, I still love you: an examination of consumer reaction to brand transgressions
Eric B. Kennedy,
Francisco Guzmán,
2020
.
Pramod Iyer,
Francisco Guzmán,
A. Davari,
2017
.
Oriol Iglesias,
Oriol Iglesias,
Francisco Guzmán,
2012
.
C. Veloutsou,
Francisco Guzmán,
Marc Fetscherin,
2021
.